Senior Paid Media Planner

🔥 8 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $142.2k - $213.2k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Sony Interactive Entertainment

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

🎮 Gaming

🔧 Hardware

📡 Telecommunications

Gaming • Hardware • Telecommunications

Sony Interactive Entertainment is a prominent division of Sony Corporation responsible for the PlayStation brand and family of products and services. It designs, produces, and sells hardware and software for gaming consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR2. Sony Interactive Entertainment also offers a range of digital services including PlayStation Plus, an online subscription service that provides access to a vast library of games and exclusive content. The company is heavily involved in the development and publishing of video games, offering popular titles like Horizon Forbidden West and Gran Turismo 7. Additionally, it supports indie game developers and hosts live competitive gaming events, contributing significantly to the gaming industry's ecosystem.

📋 Description

• Develop strategic plans and activate paid media for PlayStation live-service and mobile game titles • Collaborate with media agencies on campaign planning, media execution strategy, and optimization • Lead paid media plans and manage budgets up to 8-figure amounts • Own user acquisition campaign performance across Meta, Google, Apple Search Ads, video and display networks, and programmatic partners/DSPs • Optimize campaigns against ROAS targets • Partner with stakeholders and executive teams to align media strategies and report campaign outcomes • Build reporting and analysis with the cross-functional analytics team • Inform media mix, geographic, and budgeting strategies • Manage paid media operational workstreams, including contracts, invoicing, spend management, and performance reporting

🎯 Requirements

• 5+ years of paid media experience for live-service and mobile games • Experience managing campaigns across Google, Meta, paid social, programmatic, SANs, video and display networks, and DSPs • Experience building performance marketing plans and optimizing campaign executions • Highly analytical; able to interpret and translate campaign results into action • Ability to build and manage ad campaigns across biddable platforms • Experience collaborating with cross-functional and cross-organizational teams • Interest and passion in growing into a people management role • Understanding and passion for live-service and mobile games is a plus • Background checks at the offer stage are required for new employees

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Matching 401(k) • Paid time off • Wellness program • Employee discounts for Sony products • May be eligible for a bonus package