Marketing Strategist

🔥 4 minutes ago

🎸 Tennessee – Remote

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⏰ Full Time

🟢 Junior

🎡 Marketing

👻 Ghost score 12%

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Logo of SouthEast Bank

SouthEast Bank

51 - 200 employees

Founded 2002

🏦 Banking

💸 Finance

Banking • Finance

SouthEast Bank is a community-focused financial institution based in Tennessee that provides retail and commercial banking services. It offers personal and business banking, online/electronic banking, certificates of deposit, loans and mortgage products, and emphasizes local service, community reinvestment, and use of modern banking technology. SouthEast Bank is a Member FDIC and an Equal Housing Lender.

📋 Description

• Manage assigned marketing campaigns, including strategy execution, day-to-day management, advertising displays and channels, budget allocation guidelines, continuity, and completion • Support Marketing team initiatives and strategies • Develop and pitch ideas for growth and retention campaigns based on business goals and past campaign performance • Develop and coordinate content to improve brand awareness and reputation • Manage digital content, including website pages, email content, blogs, and blog revisions • Optimize website pages for conversion, drive website traffic, and support customer communications • Coordinate with off-site graphic designers to create collateral for email, social media, and digital advertising • Assess and adjust paid advertising campaigns to optimize performance • Review, verify, and submit invoices and updates to maintain payment and workflow continuity • Create and verify marketing KPI reports and communications • Manage and prioritize marketing requests • Communicate campaign status updates • Follow bank information security, confidentiality, compliance, and regulatory requirements • Participate in training sessions and policy updates • Assist management with scheduling and other issues • Provide positive, effective service to internal and external customers • Accept additional work and assist managers or team members as needed

🎯 Requirements

• Bachelor's degree in marketing or related field, or equivalent relevant experience • Marketing, communications, social media, digital advertising, content, or related experience sufficient for the applicable Marketing Strategist level • Marketing Strategist 1: 1–2 years’ experience relevant to the position • Marketing Strategist 2: At least three years of marketing, communications, digital advertising, social media, content development, or related experience • Marketing Strategist 3: At least five years of marketing, communications, digital advertising, social media, content development, or related experience • Strong written communication, organization, accuracy, and customer service skills • Ability to operate office equipment, telephones, and computers • Ability to communicate fluently in English, in person, in writing, and on the computer • Ability to read, write, count, and perform basic math functions • Ability to use manual dexterity and fine manipulation for operating a keyboard and equipment • Ability to lift up to 10 pounds, grasp, reach, and pull • Ability to sit for long periods of time; standing and walking periodically • Ability to think, remember, learn new information, and apply cognitive data to job functions • Ability to assess and concentrate on mental and physical job tasks to completion • Ability to work with others to share information and solve problems • Preferred: Financial services marketing experience • Preferred: Understanding of key marketing metrics and terminology • Preferred: Project management and proven problem-solving skills • Preferred: Campaign planning experience

🏖️ Benefits

• Full-time employment • Home office work arrangement

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