Director, Demand Generation

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🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $180k - $190k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Spinnaker Support

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏢 Enterprise

🔐 Security

☁️ SaaS

Enterprise • Security • SaaS

Spinnaker Support is a leading provider of third-party support services for enterprise software. It specializes in offering personalized support, managed services, consulting, and security solutions to optimize enterprise software ecosystems. Spinnaker Support empowers organizations by reducing support costs by more than 50% and enhancing their security posture. The company supports a wide range of software, including Oracle, SAP, Salesforce, Microsoft, and JD Edwards products, and offers services such as proactive security protection and AI tools for rapid issue resolution. Their comprehensive support allows clients to break free from the constraints imposed by software vendors, extending the life of their current systems while enabling digital transformation on their terms.

📋 Description

• Define and own Spinnaker Support's global demand generation strategy • Build and continuously optimize a multi-channel demand gen program • Serve as the senior marketing leader responsible for pipeline contribution • Translate business objectives into quarterly and annual demand gen roadmaps • Lead, mentor, and grow a small team of Demand Generation Managers • Own and manage the global demand generation budget • Oversee ABM strategy targeting enterprise accounts • Maintain alignment between Pardot and Salesforce CRM • Own global demand gen reporting and build necessary dashboards

🎯 Requirements

• 8+ years of B2B demand generation or growth marketing experience • Demonstrated success building and scaling demand generation programs in enterprise technology, SaaS, or IT services • Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) • Deep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting • Proven experience owning a marketing budget and making data-driven spend decisions • Track record of driving measurable, attributable pipeline • Strong ABM experience targeting enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies • Excellent leadership, communication, and cross-functional collaboration skills.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options