VP of Publisher Partnerships

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Stacker

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

📱 Media

☁️ SaaS

Marketing • Media • SaaS

Stacker is a content distribution and newsroom-as-a-service platform that syndicates brand editorial stories to 3,000+ vetted publishers, helping brands earn coverage, backlinks, and AI citations while giving publishers free editorial-ready content. It optimizes stories for AI visibility and search, provides native distribution, content optimization, reporting (including GEO and pickup reporting), and a Story Hub/newsfeeds product that scales local newsroom and earned media programs for brands, publishers, and agencies.

📋 Description

• Serve as the executive owner of the growth, health, and strategic direction of Stacker’s publisher ecosystem • Lead a comprehensive review of the function - evaluating and strengthening its strategy, structure, team, processes, positioning, and performance • Define the future of distribution by expanding Stacker’s strategy into emerging channels like email newsletters, creator platforms, AI search integrations, and new partner ecosystems • Lead the strategy - and individually contribute to - identifying, recruiting, and activating new publisher partners • Develop a disciplined business development process, including target segmentation, outreach, pipeline management, relationship development, and activation • Source, qualify, and close new publisher partnerships—from prospecting and discovery through negotiation, onboarding coordination, and long-term expansion • Own the publisher playbook: refine and optimize our strategy for engaging, onboarding, and nurturing media partners—ensuring our content meets their editorial needs and earns continued trust • Develop and execute a publisher go-to-market plan across key segments (local/regional, digital-native, broadcast, nonprofit newsrooms, and multi-property media groups) • Build relationships with senior executives, editorial leaders, audience leaders, product executives, and other decision-makers across the publishing industry • Represent Stacker at relevant conferences, industry events, and partner forums • Improve the messaging, materials, and value proposition used to recruit publishers • Lead a team toward growth: manage the team focused on helping publishing partners achieve their content and business goals through their use of Stacker • Set the strategy and operating cadence for partner success, including onboarding, activation, integrations/CMS enablement, and ongoing partner communications • Define and track ecosystem health metrics • Create and maintain scalable playbooks for partner onboarding and success • Within 3 months: Create a prioritized business development plan that identifies a clear pipeline and path to closing new deals • Within 6 months: Deliver a noticeable improvement in the number of publisher partnerships Stacker is signing • Within 9 months: Expand beyond our traditional partner base and launch a secondary publisher network

🎯 Requirements

• 10+ years of experience in partnerships, business development, or publisher strategy • Proven track record of building and scaling partner ecosystems (ideally publishers, platforms, marketplaces, or two-sided networks) • Experience managing and developing teams • Strong understanding of publisher business models and workflows • Experience negotiating partnership terms and navigating legal/compliance reviews (e.g., MSAs, data/privacy, content usage, and platform policies) • Strong business judgment and comfort operating as both a leader and an individual contributor when needed • Analytical, data-informed approach to prioritization and ecosystem health • Excellent written and verbal communication skills, with confidence presenting to senior stakeholders.

🏖️ Benefits

• Equity Program • Unlimited PTO • 100% Remote • 3 Months Paid Parental Leave • 401(k) Match • Full Health & Dental Coverage • Life Insurance & Short-Term Disability • Awesome Team Culture, Events & Retreats