Senior Director – Marketing and Strategic Partnerships

🔥 1 hour ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $115.8k - $199.8k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Guide the strategic vision and direction of marketing initiatives • Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular • Ensure strategies are grounded in user value creation and market needs by maintaining an in-depth understanding of market expectations and industry trends • Prioritize cross-product and cross-functional marketing initiatives for maximum impact • Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features • Collaborate with cross-functional leaders, including global brand marketing and regional marketing teams, to ensure marketing effectiveness • Prepare and deliver strategic marketing plans and regular updates to SBD leadership • Manage go-to-market team responsible for content, campaigns and events • Lead quarterly planning sessions to align team objectives with annual goals • Ensure the team is tracking and reporting on key performance indicators • Maintain a centralized OneDrive folder for all marketing, partnership, and project files • Delegate responsibility for collaboration with internal marketing partners and external agencies • Oversee planning and execution of trade shows and events, including the annual Summit, and in partnership with other teams across the business as needed • Plan and maintain budget and track spending against that budget to ensure proper spending and allocation of resources • Identify and cultivate strategic partnerships that advance marketing and business objectives • Maintain or oversee the maintenance of relationships with key partners • Define a strategic framework to evaluate partnership opportunities • Identify and nurture new industry partnerships that align with business strategy, expanding and strengthening workflow solutions and addressing important user needs

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 5+ years of experience working with technology solutions supporting the construction industry required • Excellent communication, relationship-building, and leadership abilities • Ability to manage multiple projects and stakeholders in a fast-paced environment • Experience in software product management and customer-facing commercialization highly preferred

🏖️ Benefits

• Medical, dental, life, vision, disability, 401(k) • Employee Stock Purchase Plan • Paid time off • Tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs