Demand Generation Specialist

🕒 May 20

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StarCompliance

WebsiteLinkedInAll Job Openings

201 - 500 employees

📋 Compliance

💸 Finance

☁️ SaaS

💰 Venture Round on 2020-12

Compliance • Finance • SaaS

StarCompliance is a provider of compliance solutions designed to manage and mitigate risk for companies across various industries, including financial services, pharmaceuticals, healthcare, and more. The company offers a comprehensive platform that includes solutions for managing employee conflicts of interest, personal trading, political donations, and incident management. Their platform supports compliance teams by centralizing and streamlining compliance processes with easy-to-use tools for reporting, monitoring, and analytics. StarCompliance also provides specialized services to ensure compliance with global accountability regimes, fortifying employee accountability and competency. Their solutions are cloud-ready, scalable, and provide on-demand configurability to meet the evolving regulatory requirements of a global workforce. StarCompliance is trusted by organizations around the world to uphold ethical and regulatory standards and protect company reputation.

📋 Description

• Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives • Support account-based marketing initiatives targeting priority accounts across key regions and market segments • Analyze campaign, funnel, and engagement data to identify trends, optimize performance, and improve conversion outcomes across the buyer journey • Collaborate with Sales and Marketing Operations teams to support lead management processes, campaign attribution, and reporting accuracy • Monitor campaign KPIs and reporting dashboards to evaluate program effectiveness and recommend improvements based on operational metrics and performance insights • Coordinate campaign execution across internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities • Support the planning and execution of virtual and in-person events designed to generate engagement and accelerate opportunity development • Contribute to customer engagement initiatives including webinars, nurture campaigns, executive programs, and advocacy activities to strengthen account relationships • Identify opportunities to improve campaign processes, targeting approaches, messaging effectiveness, and operational efficiency across demand generation activities • Manage day-to-day relationships with agencies and vendors to support effective campaign delivery and budget utilization • Partner with Product Marketing, Digital, and Sales teams to align campaign execution with product launches, market priorities, and pipeline objectives • Carry out other duties as reasonably required at the Associate level.

🎯 Requirements

• 4 plus years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or related industries • Experience executing multi-channel marketing campaigns that support pipeline generation and customer engagement objectives • Working knowledge of account-based marketing, buyer journey engagement, marketing automation, and campaign analytics • Experience coordinating vendors, agencies, budgets, or campaign delivery activities • Proficiency with HubSpot, Salesforce, Google Analytics, Demandbase, or similar marketing technology platforms • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development