Senior Digital Media Planner

🕒 September 18

🏄 California, Colorado, +5 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🦞 Maine – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🤠 Texas – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 6%

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Sterling-Rice Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

📣 Marketing

👥 B2C

💼 Consulting

💰 $2.3M Debt on 2020-04

Marketing • B2C • Consulting

Sterling-Rice Group is a brand strategy and creative marketing agency that combines human insight and creative work to build brand ideas and campaigns. The firm develops positioning, strategic planning and integrated creative for consumer-facing clients — examples in their site include work for Snooze A. M. Eatery, the Brewers Association, and the Almond Board of California — and emphasizes moving people to move markets.

📋 Description

• Lead development of integrated digital media strategies and plans across the consumer journey • Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations • Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain partner relationships • Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans • Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams • Lead retail/commerce media strategy across retailer media networks and commerce platforms • Plan and/or execute campaigns across Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other retail media networks • Apply retailer first-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities • Connect retail media investment to business outcomes using sales, ROAS, new-to-brand/customer acquisition, and incrementality metrics • Stay current on retail media developments and educate clients and internal teams on capabilities, measurement solutions, and best practices • Own day-to-day media activation and campaign management, including trafficking, QA, launch, pacing, budget allocation, optimization, and reporting • Monitor performance against KPIs and identify optimization opportunities • Translate performance data into insights and actionable media recommendations • Partner with Analytics to strengthen measurement, attribution, and understanding of media impact • Manage budgets, forecasting, reconciliation, billing, and discrepancy resolution • Serve as a trusted media resource for clients and internal teams • Identify emerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices • Bring forward process improvements • Contribute to new-business pitches and broader agency initiatives

🎯 Requirements

• 5+ years of hands-on digital media planning and buying experience, ideally within an agency or similarly fast-paced environment • Meaningful experience developing and executing retail/commerce media strategies • Hands-on experience with one or more major retail media networks, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart • Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs • Experience across programmatic, paid social, paid search, video/CTV, and direct publisher partnerships • Strong understanding of brand-building and performance media across the funnel • Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation • Strong analytical skills for interpreting campaign performance and translating insights into actionable media optimizations • Advanced Excel and PowerPoint skills • Experience with campaign management, billing, and reporting platforms • Experience with Google Campaign Manager 360, DoubleVerify, or similar platforms preferred • Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail • Experience with CPG and food & beverage brands strongly preferred • Bachelor's degree or equivalent relevant professional experience

🏖️ Benefits

• A collaborative and inclusive work environment • Opportunities for professional growth and development • Exposure to a variety of exciting projects and clients • Competitive salary and benefits package • Inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work

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