Senior Performance Marketing Manager

Job not on LinkedIn

🕒 October 13, 2025

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Sticky.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

🛍️ eCommerce

☁️ SaaS

💰 $75M Debt Financing - Sticky.io on 2021-06

eCommerce • SaaS

Sticky. io is a unified revenue optimization and growth platform for ecommerce brands. It is a SaaS product that combines CRM and subscription management, a fast checkout and funnel builder, payment orchestration and smart routing, and AI-powered revenue recovery (dunning/retry logic) to reduce declines, prevent involuntary churn, and boost conversions and lifetime value. The platform integrates with 160+ gateways and 500+ integrations and is built for high-volume commerce, performance marketers, and finance teams to run offers, subscriptions, payments, and recovery from one system of record.

📋 Description

• Owns performance strategy and execution across paid channels • Manages budget allocation, forecasting, KPIs, and ROI analysis • Partners closely with creative, web development, and content teams to develop high-performing ads and landing pages • Lead end-to-end management of paid media campaigns across Google, Meta, TikTok, YouTube, Reddit, and other relevant platforms. • Develop, forecast, and manage paid media budgets to maximize ROI and pipeline generation. • Define and monitor campaign KPIs, including CTR, CVR, CPA, CPL, ROAS, pipeline influence, and overall funnel performance. • Build, test, and scale campaigns that drive qualified traffic, MQLs, and revenue. • Collaborate with design and content teams to develop compelling ad creative and messaging tailored to key personas. • Partner with web development and marketing operations to build and optimize HubSpot landing pages for paid traffic. • Continuously A/B test creative, copy, audiences, and landing pages to improve conversion rates. • Own paid analytics dashboards, attribution modeling, and reporting to inform strategy and forecast performance. • Stay current with paid media trends, algorithm updates, and platform innovations to ensure Sticky.io stays ahead of the curve. • Collaborate with sales and marketing leadership to ensure alignment on campaign goals, lead quality, and funnel conversion metrics. • Identify opportunities to expand into new ad platforms, test emerging formats, and scale proven winners.

🎯 Requirements

• 5+ years of experience managing multi-channel performance marketing campaigns in B2B SaaS, ecommerce, or fintech. • Proven track record of managing large budgets and achieving measurable pipeline and revenue growth. • Deep expertise in Google Ads, Meta Ads Manager, and at least one emerging channel (TikTok, Reddit, YouTube, or LinkedIn). • Strong command of data and analytics tools (Google Analytics, HubSpot, Looker Studio, etc.) with the ability to turn insights into action. • Experience with landing page optimization (HubSpot CMS preferred), A/B testing, and conversion rate optimization (CRO). • Excellent understanding of attribution, bidding strategies, remarketing, and audience segmentation. • Strong copywriting instincts and creative direction for ad assets and campaigns. • Highly analytical, results-oriented, and comfortable working in a fast-paced, growth-driven environment. • Collaborative team player who can work cross-functionally across marketing, design, web, and sales teams. • Proficiency using HubSpot, Salesforce, or similar marketing automation/CRM systems. • Prior experience promoting marketing events (including conferences and tradeshows) to effectively drive pipeline and generate leads.

🏖️ Benefits

• Medical, Dental, Vision and 401K • Short-Term, Long-Term Disability and Life Insurance (100% employer paid) • Unlimited Paid Time Off and Paid Holidays • Compensation Package includes Great Equity Incentive Plan