Market Activation Manager

🕒 March 10

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 41%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 245 days.

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Strategic Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

📣 Marketing

👗 Fashion

🏨 Hospitality

Marketing • Fashion • Hospitality

Strategic Group is a luxury marketing and experiential agency (also referred to as Strategic Experiential Group) founded in 2000 that creates branded experiences for aspirational clients. The company represents and promotes luxury brands across lifestyle, entertainment, fashion and hospitality sectors, and emphasizes influencer partnerships, brand advocacy, and creative storytelling with national reach. It is based in New York City.

📋 Description

• Serve as the in-market growth driver for Gallo’s new innovation wine brand in Boston, MA • Manage key accounts across on- and off-premise channels • Build brand visibility and strengthen distributor alignment • Develop key account relationships • Execute brand activations, tastings, and trade initiatives • Partner with distributor sales teams to drive placements and visibility • Maintain knowledge of the competitive landscape and category trends • Support POS placements and brand storytelling initiatives • Manage territory reporting, KPI tracking, and budget accountability • Ensure compliance with state and local beverage alcohol laws • Serve as the local brand expert within the Boston market • Report directly to and be evaluated by SG’s Regional Manager of Emerging Brands

🎯 Requirements

• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or distributor sales experience OR Bachelor’s Degree plus 3 years of relevant Spirits, Brand Sales, Hospitality, Culinary, Mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience OR High School Diploma plus 7 years of relevant experience in the above fields • Strong understanding of the local market, key accounts, and trade dynamics within the beverage alcohol industry • Experience managing distributor relationships • Strong time management skills and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Valid driver’s license, safe driving record, and reliable vehicle • Must pass an MVR check and obtain any required state driver’s license within 30 days of hire • Must be 21 years of age or older and able to obtain any required local or state liquor license • Proficiency in the entire Microsoft Office Suite, including PowerPoint, Excel, Word, and Outlook • Demonstrated passion and curiosity for wine/spirits, with strong product knowledge • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50 lbs and stand for long periods of time • Preferred: recognized wine/spirits certifications such as WSET Level 1 & 2, Sommelier, or equivalent • Preferred: analytical and strategic planning capabilities • Preferred: entrepreneurial mindset with operational discipline • Preferred: strong written and verbal communication skills, report and press release writing, and presentation skills • Preferred: analytical ability to interpret data, calculate figures and percentages, and solve practical problems • Existing distributor, on-premise, or retail account relationships are a plus • Preferred: experience representing premium wine or spirits brands • Preferred: established network in the Boston beverage industry • Preferred: strong presentation and relationship-building skills

🏖️ Benefits

• Flexible schedule, including some nights and weekends as needed • Opportunity to work efficiently remotely • Brand activation, professional growth, and market leadership responsibilities

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