Senior Copywriter

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $75.8k - $113.7k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Strategic Education, Inc

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1998

📚 Education

🤝 B2B

🏢 Enterprise

Education • B2B • Enterprise

Strategic Education, Inc. is a leader in creating innovative and career-relevant learning experiences designed to prepare learners for the workforce. With over 130 years of experience, the company partners with more than 1,300 employers across the U. S. and educates over 100,000 students globally. Strategic Education offers customized workforce solutions ranging from tuition assistance to accredited degree courses, non-degree skill pathways, and coding schools. It has a strong focus on addressing evolving skills gaps and fostering employee career growth through dynamic learning environments. The company operates reputable institutions like Strayer University, Capella University, and the Jack Welch Management Institute, among others, emphasizing the importance of education in driving economic mobility and empowering individuals.

📋 Description

• Create compelling short- and longform copy across email, web, social, and campaign channels • Interpret creative briefs and develop copy • Create on-brand content across marketing assets • Own content from concept through final edit • Maintain brand voice consistency and audience engagement • Develop big ideas and messaging concepts • Partner on campaign direction from strategy through execution • Create audience- and platform-specific messaging across B2C, B2B, and B2B2C audiences • Optimize messaging for email, paid social, landing pages, search, and AI-driven surfaces • Use engagement, conversion, and AI-visibility insights to inform content strategy • Monitor workforce and higher-education trends and competitive activity • Experiment with GEO, LLM-driven discovery, agentic workflows, custom GPTs, and AI content tools • Fact-check and contextualize AI-generated content • Produce E-E-A-T-aligned writing where applicable • Ensure accuracy and substantiation of claims about credits, credentials, and outcomes • Set editorial standards across the team • Mentor and review other writers’ work • Steward brand voice organization-wide • Apply accessible and inclusive-language best practices • Collaborate cross-functionally with design, marketing, project management, SEO/growth, and data teams • Manage multiple projects and deliver timely, high-quality work in a fast-paced, deadline-driven environment

🎯 Requirements

• Portfolio of writing samples demonstrating range across B2C and B2B audiences and short- and longform formats, required for application review • Bachelor’s degree in English, Journalism, Marketing, or a related field • 5+ years’ experience as a writer in a corporate or marketing communications structure • Multi-brand copywriting for B2C, B2B, and higher-education audiences • Editing, proofreading, and brand-voice alignment skills • Storytelling and concepting ability • Ability to tailor messaging by audience and platform • Understanding of content performance across email, social, web, search, and AI-driven surfaces • Ability to interpret engagement, conversion, and AI-visibility performance data • Working knowledge of SEO, AEO, and GEO • Interest in LLMs, AI copilots, and agentic tools • Editorial judgment and research skills, including E-E-A-T standards • Ability to mentor writers and influence cross-functional stakeholders • Proficient with Microsoft Office Suite • Must be able to travel occasionally if business needs arise • Must be able to meet critical-thinking and problem-solving aspects aligned to job duties • Must be able to effectively communicate with co-workers • Must be able to work more than 40 hours per week when business needs warrant • Able to access information using a computer

🏖️ Benefits

• Medical, dental, vision, life and disability plans • Well-being incentives • Parental leave • Paid time off • Certain paid holidays • Tax saving accounts (FSA, HSA) • 401(k) retirement benefit • Employee Stock Purchase Plan • Tuition assistance • Entertainment and retail discounts • Overtime pay for eligible non-exempt employees • Reasonable accommodations in accordance with ADA policies