Performance Marketing Manager – Social

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Suited Connector

51 - 200 employees

💰 Private Equity Round on 2021-12

Suited Connector is a one-of-a-kind data solutions and marketing technology (MarTech) platform that fuels new customer growth and extends customer retention at scale across all consumer verticals including yet not limited to financial services, home services, and insurance.

📋 Description

• Create from scratch, develop, implement and optimize paid social campaigns across platforms (Meta, TikTok, Native platforms, etc.) with clear performance goals (CPL, ROAS, CTR, etc.). • Collaborate with content and creative teams to ensure all assets are optimized for performance. • Monitor, analyze, and report on key performance metrics, translating data into actionable insights. • Run A/B tests and continuously refine targeting, creative and copy to maximize ROI and gross profit. • Stay ahead of trends, audience preferences, platform updates, and algorithm changes to keep campaigns competitive. • Partner with internal teams to bring campaigns to life and align them with business objectives. • Research competitors and industry benchmarks to uncover growth opportunities.

🎯 Requirements

• 3+ years of experience in performance marketing, paid social or growth-focused social media management. • Proven track record of managing and scaling social media paid campaigns with measurable ROI. • Understanding performance marketing KPIs like CVR, CPL, ROAS, differences between bidding strategies like max conversions and tCPA, Highest Value, etc. • Strong understanding of social media algorithms, targeting strategies, and attribution models. • Analytical mindset with comfort working in dashboards, Excel/Google Sheets and reporting tools. • Creative eye for engaging content, ad copy, and visual storytelling. • Experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar is a bonus.

🏖️ Benefits

• Remote and hybrid work options – let’s figure out which style works best for you. • Generous Flexible Time Off (FTO); we know you work hard, so take the time when you need it! • 10 company paid holidays annually. • Multiple health insurance plans, including vision and dental insurance, HSA and FSA contributions. • Matching 401k with immediate vesting. • Pet insurance (big furry family member people!) • Fast paced, dynamic culture. • Career and professional growth opportunities. • Awesome social events - BBQ’s, mixers, trivia and more!

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