SEO, AEO Specialist

🕒 September 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 18%

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Superformula

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Superformula is a company of digital experts dedicated to accelerating and transforming businesses through premium digital experiences. They have a fully remote company culture and a strong emphasis on design thinking coupled with engineering excellence. Superformula serves as a trusted partner for its clients, highlighted by its comprehensive services and expertise in digital product development. The company takes pride in its collaborative and diverse team that is passionate about problem-solving for clients' needs.

📋 Description

• Develop and execute AEO strategy alongside the SEO program • Identify questions and topics important to guests and businesses • Partner with content and engineering teams to improve content clarity, factual accuracy, structure, and technical accessibility • Establish testing and reporting for AI visibility, brand mentions, citations, competitive presence, referral traffic, and conversions • Craft high-performing SEO copy and effective accessibility-enhancing tags • Contribute to generative-AI-powered in-house SEO tools for keyword research, optimized content creation, and reporting • Manage day-to-day GMB and SEO/SEM analytics efforts • Collaborate with business teams on search exposure and local search strategies • Recommend improvements to linking architecture, page construction, metadata, content, and SEO copywriting • Create, manage, and distribute analytics and SEO performance reports • Identify and implement processes to test and improve search performance • Monitor analytics platform features and recommend effective usage • Provide SEO thought leadership • Audit and manage backlinks, retaining high-quality links and disavowing low-quality links • Manage technical SEO, including page speed, broken links, and responsiveness • Perform on-page optimization of tags and metadata • Conduct competitive analysis and keyword research

🎯 Requirements

• Bachelor’s degree in Computer Science, Marketing, or related field; or equivalent education and work experience • At least three years of experience in SEO/SEM, digital product, and web design • Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business • Hands-on experience with AEO or generative engine optimization (GEO), including testing how brands and content appear in AI-generated answers • Previous experience working with web technologies and HTML-based code frameworks • Resident in a time zone whose standard workday has a 6-hour overlap with the 9-5 work hours of the Pacific timezone; South America and North America • Strong understanding of search algorithms and how content and linking strategies affect results • Working knowledge of managing multiple business entities with Google’s business platforms • Ability to partner with business, IT, and digital design teams to identify landing page strategies • Excellent communication skills (English) • Strong interpersonal skills • Strong attention to detail • Ability to multitask across copywriting, projects, research, and reporting

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