Paid Search Strategist, DTC eCommerce

🕒 September 28

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits explaining findings to clients • Separate brand and non-brand performance and reporting • Analyze PMax brand and non-brand volume and set appropriate targets • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking • Build landing pages, scripts, reporting, and other tools needed to remove account constraints • Own attribution analysis using NC-CPA, NC-ROAS, and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and specific changes made • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or an equivalent tool as a working tool • Ability to build and ship a landing page using Claude or an equivalent tool • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems early • Skeptical, analytical approach to performance numbers • Availability for client calls during US Eastern business hours • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Strong team retention