Senior Google Ads Buyer, DTC eCommerce

🕒 September 28

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client contact • Manage monthly budgets ranging from $5k to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Separate brand and non-brand performance and reporting • Analyze and set targets for PMax based on branded versus incremental volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting to remove account constraints • Work with clients during US Eastern business hours as their direct point of contact

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working style; already using Claude or an equivalent as a working tool • Ability to build and ship landing pages using Claude or an equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and raise problems early • Ability to work during US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust from day one • A lot of autonomy • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and growth based on performance • Strong team retention