Head of Go-to-Market

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 15%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Build Thrive's narrative, positioning, and differentiation for global workforces • Develop messaging architecture and buyer-segment-specific positioning • Create competitive battle cards, ROI frameworks, demo materials, proof materials, and buyer-facing content • Conduct market intelligence across global MSK and workforce wellbeing players, including offering, pricing, packaging, channels, and regional strengths • Feed competitive intelligence into the product roadmap and commercial organization • Develop one-pagers, ROI frameworks, demo scripts, case studies, RFP content, and sales decks • Deliver sales and consultant enablement through training, playbooks, objection handling, and certification • Map market opportunities and systematically canvass international segments • Ensure message consistency across geographies and sales channels • Influence seller, consultant relations, and partner-facing seller behavior without owning the sales team

🎯 Requirements

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy • Demonstrated ownership of product marketing/positioning, GTM strategy, and sales/field enablement • Cross-functional experience with sales and customer success, not only corporate marketing • Experience building competitive intelligence from scratch • Individual contributor role; future team growth will be around core GTM, not commercial deployment • US preferred; open to strong candidates globally • Experience at digital health companies with strong commercial engines or high-calibre B2B software/SaaS • Experience building competitive displacement narratives that changed win rates • Experience using AI tooling for market canvassing and opportunity identification at scale • Experience selling into multinational or multi-geography buyers • Healthcare, digital health, or employer benefits experience is a plus, not a requirement • Currently or recently in a Head, Director, or VP-level GTM or product marketing role with full-stack ownership • Strong first-principles thinking, writing, and analytical skills • Genuine AI fluency, including systematic AI workflows for market intelligence, opportunity canvassing, and competitive research • Experience working alongside sales representatives, participating in deals, and adapting strategy from live buyer conversations • At least Level 1 AI proficiency (daily AI use for personal productivity)

🏖️ Benefits

• Additional benefits beyond total compensation; country-specific benefits vary and are detailed separately • Private company stock options may be included in total compensation, where applicable • Variable, bonus, or sales incentives may be included in total compensation, where applicable

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