Senior Manager, Marketing Analytics – Operations

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Talencore

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

👥 HR Tech

🎯 Recruiter

HR Tech • Recruitment • Consulting

Talencore is an inspired HR service provider located in Toronto, Canada, dedicated to revolutionizing the HR and Recruitment landscape. With a team of seasoned professionals, they specialize in end-to-end talent acquisition services and HR consulting, offering tailored solutions for businesses of all sizes. Talencore aims to transform organizations through strategic HR practices and help individuals achieve their career goals by providing services such as resume writing, interview coaching, and career counseling.

📋 Description

• Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms. • Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics. • Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations. • Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real-time. • Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations. • Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs. • Identify data quality issues and establish governance processes to improve reporting consistency and reliability. • Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders. • Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.

🎯 Requirements

• 5+ years of marketing analytics, marketing operations, or performance measurement experience. • 2+ years of hands-on ownership of a cloud data warehouse environment such as Snowflake. • Strong experience with dbt and modern data modeling practices. • Deep understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking. • Experience integrating data from advertising platforms, analytics tools, CRM systems, and other marketing technologies. • Advanced SQL skills required. • Experience with Python for analytics is highly desirable. • Experience with Looker, LookML, or similar BI platforms strongly preferred. • Ability to communicate analytical concepts to executive stakeholders. • Experience working across multiple brands, business units, or product lines preferred. • Insurance, financial services, fintech, or other highly regulated industries are advantageous.

🏖️ Benefits

• full benefits