Vice President – Marketing

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🔥 5 minutes ago

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TalentED Advisors

1 - 10 employees

💼 Consulting

👥 HR Tech

🤝 Non-profit

Consulting • HR Tech • Non-profit

TalentED Advisors is a consulting firm dedicated to enhancing talent strategy and management specifically for nonprofit organizations. They focus on helping nonprofits recruit the right personnel, streamline their processes, implement talent initiatives, and develop effective strategies to achieve their missions. By turning visions into reality, TalentED Advisors aims to empower organizations to make a significant impact on communities and the people they serve.

📋 Description

• Establish and execute a unified market strategy, value proposition, positioning, priorities, success metrics, investments, and operating rhythms • Lead cross-functional alignment across Sales, Product, Member Experience, and other teams • Represent E3n with school leaders, members, partners, sector influencers, and Board-level audiences • Implement post-merger brand integration, including brand voice, messaging, visual identity, tone, and rebranding of core assets • Develop audience-specific messaging and elevate E3n’s thought leadership and market visibility • Create member segmentation and multi-channel lifecycle strategies to increase engagement, retention, product adoption, and expansion • Develop marketing plans for Professional Learning and communications for product releases • Improve onboarding, adoption, renewal readiness, and long-term member value • Provide Sales with messaging, competitive differentiation, competitor profiles, campaign assets, and sales enablement materials • Translate revenue priorities into campaign briefs, audience strategies, content plans, calls to action, and channel recommendations • Establish reporting on campaign performance, lead quality, engagement, and marketing contribution • Implement voice-of-the-customer processes informing messaging, product positioning, launches, and customer-facing content • Refine product and service positioning and develop competitor messaging frameworks • Support adoption and scale of new products, including Wild Zebra and blended admissions assessment offerings • Promote partnerships including Committee for Children, Wild Zebra, and Test Innovators • Develop marketing tools, processes, dashboards, KPIs, reporting routines, and action plans • Manage, coach, and develop the marketing team, including five FTEs and a marketing communications resource • Manage the marketing budget, financial controls, vendors, and expenses

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience • 15+ years of relevant professional experience, including significant leadership responsibility for functions, teams, or major organizational initiatives • Progressive marketing leadership experience across marketing communications, product marketing, lifecycle/customer or member marketing, growth marketing, campaign strategy, and marketing operations • Ability to build and execute integrated, multi-channel marketing plans across email, social, web, events, webinars, member portals, print assets, direct mail, and partner channels • Record of supporting Sales with enablement tools resulting in member acquisition, retention, product expansion, and top-line growth • Fluency in B2B and B2C marketing strategies, including segmentation, buyer personas, market research, customer journeys, and audience-specific messaging • Experience using CRM, marketing automation, campaign analytics, and performance reporting tools • Experience managing people, budgets, vendors, timelines, and cross-functional work in a fast-paced, results-oriented environment • Experience in EdTech, education services, assessment, and enrollment preferred • Knowledge of the private and independent school landscape preferred • Experience in membership-based organizations preferred • Hands-on experience with HubSpot, Salesforce, Pardot, Marketing Cloud, or comparable marketing technology tools preferred • Experience marketing conferences, annual meetings, webinars, sponsored events, partner campaigns, or professional learning offerings preferred

🏖️ Benefits

• Approximately 20–25% travel for team meetings, member and partner engagement, conferences, and E3n events • Purpose-driven work supporting educators, school leaders, and families • Smart, thoughtful colleagues and a collaborative workplace • Whole-person support emphasizing balance, trust, and belonging • Opportunities for growth during organizational transformation • Values-driven, data-informed work environment

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