Senior Lifecycle Marketing Manager

Job not on LinkedIn

🔥 42 minutes ago

🏈 Alabama, Arizona, +19 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Tava Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

👥 HR Tech

💰 $10M Series A on 2021-12

Healthcare • Healthcare Insurance • HR Tech

Tava Health is a company that partners with employers to provide accessible and affordable mental healthcare to employees. They offer a comprehensive approach that differs from traditional Employee Assistance Programs by providing quick access to licensed therapists for both short-term needs and ongoing care for persistent mental health issues. Tava Health's network of vetted therapists can be accessed by employees within a short time frame, enhancing employee engagement and reducing employer healthcare costs. The company is integrated with employer health plans, offering evidence-based therapies to improve mental health outcomes and workplace productivity.

📋 Description

• Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships. • Rigorously test and iterate on all campaign elements — subject lines, messaging, timing, segmentation, and CTAs — to continuously improve open rates, click-through rates, conversion rates, and other key performance metrics. • Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners. • Partner directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that powers lifecycle campaigns. • Scope event schemas and resolve data structure mismatches between systems (e.g., CRM, webhook, and ESP integrations). • Identify the right architecture — API-based event tracking vs. native integrations — for reliable, scalable campaign triggers. • Expertly manage and utilize our marketing automation platform (deep hands-on experience with Iterable or HubSpot, or similar platforms like Braze or Customer.io, required). • Apply advanced templating logic (e.g., Handlebars or similar conditional templating languages) to build dynamic campaigns. • Troubleshoot platform-specific field resolution and data-binding issues. • Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic. • Ensure correct rendering, including null/missing data handling and fallback states. • Ensure consistent display across devices and email/SMS clients. • Monitor, analyze, and report on campaign performance. • Use performance insights to optimize journeys and campaigns, and make actionable recommendations for future strategy. • Present results and insights to stakeholders on a regular basis. • Evaluate and help scale our marketing technology infrastructure as the platform grows. • Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery). • Ensure compliance requirements (e.g., HIPAA) are met as systems and processes evolve.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. • 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment. • Demonstrated expertise in driving measurable conversions. • Hands-on, expert-level experience with a modern marketing automation platform — Iterable and HubSpot preferred — including template logic, event-triggered campaigns, and API-level troubleshooting. • Working knowledge of event tracking and data infrastructure; comfortable partnering with Engineering on API-based event tracking, webhook architecture, and resolving data structure mismatches between marketing and product systems. • Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging. • Proficiency in setting up and analyzing A/B and multivariate tests. • Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for building dynamic, data-driven templates. • Excellent analytical skills and the ability to use data (e.g., Mixpanel, BI tools, Excel) to inform decisions.

🏖️ Benefits

• Competitive salary and stock options (so you share in the company’s success). • Fully-covered medical and dental premiums for you and your family, plus voluntary insurance options. • Free, generous Tava mental health benefit — of course! • Monthly HSA contributions for qualifying enrolled employees. • Generous PTO and paid holidays. • Paid parental leave. • 401(k) retirement plan. • Weekly company-paid lunch via DoorDash and a personal DashPass subscription. • Opportunity to make a meaningful impact at a high-growth, mission-driven company.