Head of Growth Marketing

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Logo of Taxceo .\

Taxceo .\

1 - 10 employees

☁️ SaaS

💳 Fintech

🤝 B2B

SaaS • Fintech • B2B

Taxceo is a company based in Malta that offers comprehensive business solutions tailored to simplify and optimize various business processes. They provide personalized services including software implementation, automation, company formation coordination, payroll administration, bookkeeping, corporate and personal tax returns, audit coordination, and VAT returns. Taxceo also supports business relocations to Malta and leverages cloud technology to enhance business operations. Their offerings are designed to help start-ups, small businesses, and enterprises manage their finances efficiently while complying with Maltese legislation. The company also provides AI-powered CRM and custom integrations, aimed at improving productivity and streamlining workflows.

📋 Description

• Own the full-funnel lead-generation strategy across organic, paid, content, SEO, partnerships, and referral channels • Build and maintain revenue-operations infrastructure, including attribution, CRM alignment, and funnel analytics • Set and optimize cost-per-acquisition targets by channel and reallocate spend toward the best cost-to-quality channels • Own SEO as a lead-generation channel and drive search rankings, organic visibility, and organic-sourced pipeline • Partner with sales and client-acquisition teams on lead quality, feedback loops, and handoffs • Set the marketing vision and strategy, translating it into actionable plans with timelines and owners • Shape Bright!Tax’s brand narrative and storytelling to drive measurable engagement and conversion • Guide content and oversee brand voice, style, and tone across channels • Direct outsourced design and creative vendors • Lead, mentor, and develop marketing team members and external vendor relationships • Study market and competitive landscapes and cultivate external partnerships • Own marketing KPIs, manage the budget, and provide data-backed reporting on pipeline, CPA, and ROI

🎯 Requirements

• Track record of building and scaling a marketing-generated pipeline with demonstrable MQL/SQL growth • Experience tracking lead source and acquisition cost end to end • Demonstrated ownership and optimization of CPA/CAC • Experience scaling Google Ads paid-search campaigns • Experience owning SEO, including ranking gains, organic traffic growth, and organic-sourced pipeline • Understanding of evolving AEO best practices and implementation • Experience with attribution modeling, CRM/funnel reporting, and revenue operations • Experience translating brand storytelling into converting campaigns • Experience managing marketing budgets and vendor relationships, including outsourced creative/design • Experience leading a team with accountability and development plans • Experience using AI to amplify marketing productivity and efficiency • Preferred: experience in professional services, subscription, or another complex-consideration sales environment

🏖️ Benefits

• Fully remote work • Flexible working hours • Minimum 2 hour overlap with 8:30-5:30 EST

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