Digital Manager, Digital Experience Optimization, Adoption & Effectiveness

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🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $91k - $145.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🛍️ E-commerce

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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TD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1855

🏦 Banking

💸 Finance

🛡️ Insurance

💰 Grant on 2023-10

Banking • Finance • Insurance

TD is one of North America's biggest banks offering a wide range of banking services including personal and business banking, insurance, wealth management, and securities. TD is committed to sustainability, diversity, equity, and inclusion, ensuring a supportive and inclusive workplace where employees are empowered to grow. The bank provides various roles and career opportunities across different regions with a focus on community impact and professional development. TD's culture is defined by care and respect, aimed at benefiting their business performance, customers, and communities.

📋 Description

• Manage end-to-end creation, execution, and documentation of long-term and multi-year business strategies and roadmaps • Develop innovative business capabilities and contribute to Digital business strategies through roadmaps and KPIs/targets • Enhance and optimize digital customer journeys with business units and segments • Lead cross-functional teams and independently manage end-to-end functional programs • Interpret business challenges and industry conditions; recommend actions and best practices • Develop and sequence new and existing capabilities and functionalities • Support customers’ banking needs in their channel of choice and migrate sales and servicing transactions from assisted channels to Digital • Build business cases and define rollout plans with senior management and partners • Manage ongoing capability sustainment through performance monitoring, enhancements, and optimization • Drive end-to-end lifecycle execution, financial ownership, user adoption, engagement, and sustainment oversight • Set and drive digital sales and servicing targets • Manage risks, identify process improvements, and oversee vendor partners as applicable • Ensure support tools, templates, communications, and change-management strategies are in place • Serve as point of contact for business partners and day-to-day business-as-usual changes • Define capability success metrics and develop portfolio dashboards and reports • Seek feedback from users and business partners and assess emerging trends and regulatory impacts • Lead planning efforts through PI Planning and other Agile efforts • Provide thought leadership, knowledge transfer, mentorship, and team development • Maintain productive relationships with internal and external stakeholders and act as a TD brand ambassador

🎯 Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required • 7+ years relevant experience • Deep understanding of digital customer behavior, experience optimization, and conversion rate optimization (CRO) methodologies • Experience identifying friction points and translating customer insights into measurable business improvements • Ability to leverage customer, channel, and performance data to uncover opportunities and prioritize actions • Experience developing and executing experimentation roadmaps, including A/B and multivariate testing, personalization, and journey optimization • Ability to connect customer experience improvements to adoption, engagement, conversion, retention, and revenue growth • Experience synthesizing insights from VOC, web analytics, customer research, competitive benchmarking, and operational data • Strong strategic thinking and problem-solving capabilities • Experience leading cross-functional initiatives across Product, Marketing, Analytics, Technology, CX, and Operations teams • Ability to translate complex data and optimization opportunities into business recommendations for senior leaders • Ability to travel domestically occasionally • Ability to perform sedentary work and operate standard office equipment continuously • Ability to read, write, and comprehend instructions • Ability to perform basic arithmetic

🏖️ Benefits

• Variable compensation/incentive awards, including potential cash and/or equity incentive awards • Health and well-being benefits • Savings and retirement programs • Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO • Banking benefits and discounts • Career development opportunities • Regular career, development, and performance conversations • Online learning platform • Mentoring programs • Training and onboarding sessions • Competitive benefits plan • Reward and recognition • Accommodation support for applicants with disabilities

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