Acquisition Marketing Manager

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🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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TerminixSIS India

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1927

🤝 B2B

🏢 Enterprise

📋 Compliance

B2B • Enterprise • Compliance

TerminixSIS India is a leading pest management company operating in India. Part of the SIS Group, it offers a wide range of innovative pest control solutions, including termite treatment and extensive pest management for various industries such as food processing, healthcare, hospitality, and more. With a legacy of over 90 years in the pest control domain, TerminixSIS is known for its environmentally friendly and government-approved pest management practices. They provide tailored solutions to meet specific customer needs across over 250 cities, ensuring compliant and effective pest eradication, supported by trained professionals and a robust infrastructure capable of executing over 100,000 services monthly. TerminixSIS is a member of the Indian Green Building Council and adheres to several audit standards like FSSAI, HACCP, and ISO.

📋 Description

• Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands • Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies • Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements • Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results • Provide regular reports on SEO performance and recommend data-driven optimizations • Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution • Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration • Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth • Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands • Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission • Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards • Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams • Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team • Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

🎯 Requirements

• Bachelor’s Degree or equivalent in a Business Development or Marketing related subject • Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis • Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience • Understanding of budget management and driving business goals • Excellent interpersonal, written and verbal communication and presentation skills • Ability to influence and drive integration of marketing strategy into operational program and planning • Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen • Strong background in data analysis, visualization, and using analytics to inform decision-making • Proficient in Google suite of software tools • Strong writing and proofreading skills

🏖️ Benefits

• Start Day 1 for Full-Time Colleagues - No Waiting Period! • Competitive pay and many roles offer performance incentives • Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more • 401(k) retirement plan with company-matching contributions • Vacation days & sick days • Company-paid holidays & floating holidays • Professional and Personal Growth • Training and development programs available • Tuition Reimbursement benefits (for FT Colleagues)