AI Search Strategist

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Lead AEO/GEO strategy for key clients from discovery and baseline through execution and ongoing optimization • Define AEO/GEO success metrics, goals, KPIs, and business-aligned roadmaps for clients • Configure and manage AI visibility platforms, including topics, prompt sets, personas, competitors, engines, markets, knowledgebases, and tracking cadence • Build and maintain prompt sets based on audience personas, customer journeys, and demand data • Audit websites for search visibility, crawlability, and AI discoverability • Recommend technical fixes and partner with development and IT teams on implementation • Convert data into prioritized recommendations for owned content, technical fixes, and off-site opportunities • Guide content strategy for content that ranks well and is cited by generative models • Build and maintain dashboards for organic and AI visibility • Report on brand mentions, citations, share of voice, recommendation strength, competitor movement, and AI referral traffic • Research emerging tools and AI engines • Educate internal teams on AEO/GEO best practices • Help leadership grow the AEO/GEO offering

🎯 Requirements

• At least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from at least one dedicated AI visibility platform (e.g., Conductor, Profound, Citable, AirOps, Semrush) • 5+ years of SEO experience with a proven record of driving measurable growth through technical, on-page, and content-based strategies • Knowledge of content, data, and site architecture for search engine and generative engine discoverability and citation • Understanding of schema options and ability to write implementation recommendations for developers • Strong audience strategy knowledge, including personas, customer journeys, and marketing funnels • Ability to translate audience strategy into prompt sets for AI tools • Understanding of third-party content and its effect on AI engine outputs, citations, and visibility • Comfortable working in GA4 or Adobe Analytics, Google Search Console, and Looker Studio • Awareness of evolving AI and generative search technologies • Experience using AI tools such as Claude, or willingness and ability to learn • Confident, tactful presentation skills for senior stakeholders • Agency experience is a plus • Experience in regulated industries such as healthcare or pharmaceuticals is nice to have

🏖️ Benefits

• 11 observed holidays • Unlimited paid time off for salaried team members • 4 mental wellness days per year • 100% company funded health insurance, with dental and vision options • 401(k) plan • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) • Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend • Quarterly employee appreciation gift • One-time reimbursement for work from home equipment

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