Facebook Ads Specialist

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Texas Sports Academy

WebsiteLinkedInAll Job Openings

2 - 10 employees

📚 Education

⚽ Sports

Education • Sports

Texas Sports Academy is a private, Texas-based elite sports academy and accelerated school for student-athletes that combines AI-powered, mastery-based academic instruction with professional-level athletic training and life-skills development. Students complete core academics in a focused two-hour morning block using personalized, AI-driven learning, then spend afternoons (noon–4pm) training with former professional athletes and coaches while receiving instruction in leadership, financial literacy, NIL prep, and content creation. The organization operates multiple Texas locations (Carrollton, Houston, Plano), emphasizes faster academic mastery and athletic development for grades ~3–11, and positions itself as an alternative to traditional full-day schooling for serious student-athletes.

📋 Description

• Own Meta Ads End-to-End: Plan, build, launch, and manage all Facebook and Instagram campaigns for Sports Academy Games. This covers campaign structure, audiences, placements, bidding, budgets, and day-to-day optimization. • Scale Ad Spend Profitably: Take budgets up without letting CAC run away from you. Know when to push spend, when to pull back, and how to read the signals that tell you which one to do. • Reach the K-12 Audience: Build and test targeting strategies that reach parents of K-12 students, youth athletes, and educators. Layer in lookalikes, interest stacks, and broad targeting and figure out what actually converts. • Run Creative Testing: Build structured creative testing frameworks. Brief our creative team on what to make for a K-12 games product, test variations against each other, and feed learnings back into the next round. • Track and Report Performance: Own the reporting on spend, CAC, ROAS, sign-ups, and downstream engagement. Pull the numbers, write the takeaways, and bring recommendations to weekly marketing reviews. • Stay Ahead of Platform Changes: Keep up with Meta's algorithm updates, new ad formats, attribution changes, and policy shifts. Adjust the strategy before performance drops, not after.

🎯 Requirements

• 3 to 5 Years Running Meta Ads: You have managed Facebook and Instagram ad accounts as your primary job, not as a side responsibility. You can talk through specific campaigns you ran, what worked, and what did not. • A Track Record of Scaling Spend: You have taken an account from a smaller monthly budget into a meaningfully larger one and kept performance in line. Be ready to walk us through the numbers: starting spend, ending spend, CAC, ROAS, and what you changed to get there. • Deep Platform Knowledge: You know Meta Ads Manager inside and out. Campaign budget optimization, Advantage+ campaigns, conversions API, pixel setup, custom conversions, attribution windows. You have opinions on what works and what doesn't. • Hands-On with AI Tools: You use AI to speed up creative iteration, copywriting, audience research, or reporting. You know which tools earn their place in the workflow. • Creative Eye: You can look at an ad and tell us why it will or won't work before it runs. You know how to brief creative, what hooks land with parents and kids, and how to translate performance data into the next creative brief. • Analytical Mindset: You read the data before you make decisions. You can build a clean reporting view, spot the metric that actually matters, and explain performance to people who don't live in Ads Manager.