The Barcode Group
51 - 200 employees
🛒 Retail
🤝 B2B
🛍️ eCommerce
💰 Series unknown on 2022-06
Retail • B2B • eCommerce
The Barcode Group is a CPG marketing agency that helps consumer packaged goods brands and manufacturers win placement and grow sales with major national retailers and online marketplaces. The agency combines omnichannel retail strategy, category management, creative services, consumer research, and a proprietary analytics platform (“Barcode Intelligence”) to deliver data-driven insights and execution that drive measurable retail and eCommerce growth. The Barcode Group positions itself as a strategic B2B partner focused on retailer relationships, sales performance, and long-term brand growth.
Retail Media Specialist
🕒 Yesterday
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The Barcode Group
51 - 200 employees
🛒 Retail
🤝 B2B
🛍️ eCommerce
💰 Series unknown on 2022-06
Retail • B2B • eCommerce
The Barcode Group is a CPG marketing agency that helps consumer packaged goods brands and manufacturers win placement and grow sales with major national retailers and online marketplaces. The agency combines omnichannel retail strategy, category management, creative services, consumer research, and a proprietary analytics platform (“Barcode Intelligence”) to deliver data-driven insights and execution that drive measurable retail and eCommerce growth. The Barcode Group positions itself as a strategic B2B partner focused on retailer relationships, sales performance, and long-term brand growth.
📋 Description
• Support Retail Media Managers in campaign set up, optimization, and reporting within retailer platforms • Conduct research across client niche, identifying keyword opportunities for custom audiences, product categories and in-market interest groups for campaign development • Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders • Partner with retail media networks and third-party tools to enhance campaign execution • Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
🎯 Requirements
• 1-2 years of hands-on experience in running Retail Media campaigns on Amazon Advertising or Walmart Connect • Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards • Experience in search bid management, campaign management, campaign optimization, digital media operations • Excellent communication and time management skills • Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics • Ability to manage multiple campaigns across different platforms and categories • Experience working in a fast-paced, cross-functional environment
🏖️ Benefits
• Health insurance • Professional development • Remote work options
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