Category Leadership Manager, Growth Channels

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope • Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation through compelling storytelling • Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories • Collaborate and influence across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities and Customer strategies • Shape and apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints • Monitor and stay current on marketplace, shopper, and consumer trends to proactively identify growth opportunities • Contribute to knowledge sharing and functional capability-building across the team • Some travel required for Customer meetings

🎯 Requirements

• Proven ability to turn data into actionable insights for consumer-centric, customer-relevant category strategies and storytelling • Demonstrated success influencing retailer and internal decisions through insights-driven recommendations • Strong experience and application of assortment optimization, shelving strategy, space management, and SKU rationalization within the CPG industry • Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Numerator, Kantar, Mintel) and retailer-specific platforms (e.g. 1010, SymphonyAI) • Tested experience collaborating across functions in a fast-paced environment • Growth mindset with strong ownership and execution discipline • Strong communicator and problem-solver • Collaborative team player

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Protection and saving for the future, we offer plans tailored to meet you and your family’s needs • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability