Manager, Consumer Strategy – Growth

🔥 16 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $77k - $85k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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The Atlantic

WebsiteLinkedInAll Job Openings

201 - 500 employees

"The Atlantic will be the organ of no party or clique, but will honestly endeavor to be the exponent of what its conductors believe to be the American idea."

📋 Description

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment. • Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation. • Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts. • Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases. • Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices. • Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them. • Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering. • Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

🎯 Requirements

• 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus. • Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans. • Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus. • Experience with a data visualization or analytics platform, with Looker strongly preferred. • Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders. • Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices. • Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

🏖️ Benefits

• This is a Guild position.