Strategic Partner Marketing Manager

🔥 0 minutes ago

🌵 Arizona, California, +27 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $95k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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The Channel Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

🏢 Enterprise

📱 Media

💰 Venture Round on 2016-12

Marketing • Enterprise • Media

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

📋 Description

• Support coordination of partner onboarding requirements • Ensure partners are ready to participate in co-sell and marketing execution • Develop and validate target account lists aligned to the customer segment • Facilitate joint marketing planning and account mapping between AWS and partners • Assess if partners have a Field Ready Kits and campaign assets aligned to target accounts or segments • Support the partner finding an agency to develop relevant content if unavailable • Ensure messaging reflects specific use cases and workloads relevant to the segment • Reduce ramp time through standardized playbooks and repeatable campaign frameworks • Enable faster activation of newly onboarded or underutilized partners • Ensure partners execute targeted marketing activities tied to prioritized accounts • Drive consistent flow of qualified leads into the co-sell process • Coordinate joint outreach, events, and account engagement activities • Ensure marketing activities are structured to generate qualified, actionable leads • Support readiness for ACE opportunity creation and partner attribution • Facilitate visibility into pipeline progression and alignment with sales teams • Deliver Consistent and Scalable Execution • Provide a single point of coordination (vPMM) across multiple partners • Enable repeatable execution across accounts, partners, and campaigns

🎯 Requirements

• Bachelor’s Degree or equivalent work experience preferred. • 5+ years’ experience in a consultative Marketing role. • Experience in the technology sector—preferably in software, data or cloud—partner/channel marketing, and/or account management. • Experience as an SDR will be considered. • Comfort and familiarity serving as a marketing subject matter expert that can coach and nurture marketing planning AND tactical execution. • Experience of planning, managing and executing marketing plans and campaigns as well as experience liaising with third-party agencies. • Understanding of MDF programs and process preferred. • Good knowledge of marketing best practices (e.g. email marketing, SEO, SEA, social networks, display advertising, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives) • Experience supporting partners with co-sell and marketing execution. • Ability to support with driving consistent flow of qualified leads into the co-sell process.

🏖️ Benefits

• medical • dental • vision • tele-health • disability • life insurance • health savings accounts • paid parental leave • company matched 401k • unlimited PTO • sick time • 15 company paid holidays