Marketing Manager, Diagnostics

🕒 July 31

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $105.1k - $168.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 43%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media • Drive market adoption and commercial success of the MGIT™ 2 System and associated consumables, Clinical and Industrial Media • Participate in planning and executing the US launch of the updated MGIT™ 2 platform • Develop value propositions, messaging, and positioning for laboratory and healthcare customers • Monitor local market trends, customer needs, and competitive activities • Identify and prioritize target accounts with Sales Operations and commercial leadership • Develop strategies for instrument upgrades, competitive conversions, and new customer acquisition • Participate in customer visits, industry conferences, and professional meetings • Provide marketing support for key accounts, regional activities, and national initiatives • Execute product launch campaigns, educational programs, webinars, and promotional activities • Collaborate with digital marketing and communications teams on content and campaigns • Track marketing performance metrics and recommend continuous improvements • Collaborate with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams • Adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market • Develop and deliver product training with the Commercial Training team

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field • Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare • Experience collaborating with sales teams and supporting commercial initiatives • Ability to analyze market data and translate insights into actionable recommendations • Demonstrated ability to manage multiple projects and priorities in a fast-paced environment • Strong written, verbal, and presentation communication skills • Ability to influence without direct authority • Must reside in the United States (Eastern or Central time preferred) • Ability to travel approximately 30% • Experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine • Knowledge of diagnostic laboratories, public health institutions, and healthcare systems • Experience supporting product launches within healthcare, diagnostics, or life sciences

🏖️ Benefits

• Medical, dental, and vision insurance • Health savings and flexible spending accounts • Life and disability insurance • Wellness resources • Mental health support • Disease management programs • 401(k) • Deferred compensation programs • Financial counseling • DailyPay • Educational savings resources • Paid time off • Company holidays • Educational assistance • Parental leave • Adoption assistance • Backup care • Caregiving support • Employee assistance programs • Commuter benefits • Pet insurance • Legal services • Associate discount programs • Bereavement, military, personal, family and medical leave, and jury duty leave • Comprehensive Total Rewards program • Reward and recognition opportunities • Performance-based culture

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