Head of Digital Media

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🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

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The Spark Group

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11 - 50 employees

the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story. We work with companies spanning a diverse set of industries: Financial Services, Real Estate, Technology, Lifestyle, Health & Fitness, Retail, Government, Advocacy, Non Profit, B2B, Legal, Creative… If there’s a story to tell, we’re there to tell it, and we provide an array of services to convey and share these stories, including: Branding Creative Services Social Marketing Website Development Search Marketing Media Planning & Buying Email Marketing Mobile Marketing Influencer Marketing Experiential Marketing App Development Digital Strategy Market Insights Monitoring & Analytics We are relentless. Creative. Funny. Fun. Passionate. Hungry. Foolish. Tired, sometimes. On it. Excited. Open. Ready. We are the Spark Group. And that’s our story (well, the short of it). What’s yours?

📋 Description

• Lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results • Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated • Accountable for digital plan output timeliness, accuracy, scope, and overall excellence • Present and communicate media & social strategies, plans, and executions to client partners • Accountable for media pacing and budget with assistance from Senior Digital Analyst • Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals • Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship • Participate in new business pitches and development as needed

🎯 Requirements

• Bachelor's Degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree • 8 or more years of related experience in a marketing, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, search marketing, email marketing, or full digital campaign management • Demonstrated ability to manage and lead a comprehensive paid media plan across multiple digital touchpoints • Ecommerce industry experience is a plus • 4 or more years of people leadership experience in building, managing, and/or developing teams required

🏖️ Benefits

• Health & 401K Benefits • Open Paid Time Off