Senior Paid Digital Strategist

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The Spark Group

11 - 50 employees

the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story. We work with companies spanning a diverse set of industries: Financial Services, Real Estate, Technology, Lifestyle, Health & Fitness, Retail, Government, Advocacy, Non Profit, B2B, Legal, Creative… If there’s a story to tell, we’re there to tell it, and we provide an array of services to convey and share these stories, including: Branding Creative Services Social Marketing Website Development Search Marketing Media Planning & Buying Email Marketing Mobile Marketing Influencer Marketing Experiential Marketing App Development Digital Strategy Market Insights Monitoring & Analytics We are relentless. Creative. Funny. Fun. Passionate. Hungry. Foolish. Tired, sometimes. On it. Excited. Open. Ready. We are the Spark Group. And that’s our story (well, the short of it). What’s yours?

📋 Description

• Digital campaign planning, execution, and management for a wide range of clients • Deliver strategic data-based campaign optimizations • Benchmark, measure, and report campaign success • Uncover actionable insights regarding audiences, ad creative, platforms, etc. • Manage multiple ongoing projects and deadlines

🎯 Requirements

• 2-3 years of paid campaign planning, strategy, and/or reporting experience • Proficiency in Facebook, Instagram, and other social media advertising • Expertise running Google Ads Search, Display, and Video campaigns • Experience with conversion tracking and analytics platforms, such as Google Tag Manager and Google Analytics, is a plus • Flexibility and eagerness to identify, learn, and use new and emerging technologies

🏖️ Benefits

• Competitive Pay • Health & 401K Benefits • Open Paid Time Off

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