Senior Content Marketing Manager

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Thriveworks

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

Healthcare Insurance • Wellness • B2C

Thriveworks is a leading provider of mental health services offering a wide range of therapy options including individual therapy, couples/marriage therapy, family therapy, and child/teen therapy. With over 2,200 licensed clinicians across 340 locations in the U. S. , Thriveworks provides both in-person and online therapy sessions tailored to meet the unique needs of clients. They accept most major insurance plans, ensuring accessible mental health care for a variety of challenges such as anxiety, depression, and relational issues.

📋 Description

• Write and manage strategic copy across our middle- and lower-funnel pages—service lines, conditions, medications, insurance, location, and comparison content—with SEO/AEO optimization as a foundation and brand voice and patient experience leading every decision. • Own end-to-end CMS production (Wordpress) for our editorial content program: formatting, media, on-page SEO/AEO optimization, CTAs, and front-end QA. • Manage the prioritization, briefing, assigning, editing, and production of ongoing strategic refreshes of our in-depth educational content, working closely with the head of content and SEO team to identify what to rebuild and to what standard, then managing the execution. • Own the operational backbone of our clinician contributor network: tracking contributors, managing outreach and relationships, coordinating clinical reviews, and identifying the right clinician for each opportunity. • Own the accuracy and quality of dynamic site content—testimonials, awards, FAQs, and beyond—ensuring every page reflects the most current, complete, and on-brand version of Thriveworks at all times.

🎯 Requirements

• 7+ years of experience in editorial, brand copywriting, or digital content management—ideally spanning more than one of these. • Health content experience. Whether you've worked as a health journalist, at an agency with healthcare clients, or in-house at a health brand, you understand the rigor this content demands and know how to write about sensitive topics with accuracy and care. • A track record of translating complicated, clinical, or overwhelming subject matter into clear, natural language that connects with people. • Solid SEO and AEO fundamentals. You understand what makes content perform technically and can execute against those requirements without it showing in the writing. • Comfort working in a CMS: WordPress, Drupal, or similar. The specific platform matters less than the ability to build and manage content end-to-end. • Strong project management skills and the ability to manage multiple workstreams and freelancer relationships with minimal oversight. • A resourceful, self-directed working style. When you don't know how to do something, your first instinct is to figure it out. • Hands-on experience with AI tools and a genuine curiosity to keep experimenting. You understand both the opportunity and the limits, and you're excited to help figure out where the balance is. • A collaborative working style. You're comfortable working cross-functionally and know how to get aligned before you execute. • Bonus: experience in mental or behavioral health, familiarity with AEO, or a background managing clinical contributors.

🏖️ Benefits

• An amazing team culture • Professional development and advancement opportunities • 401(k) with 3% employer match • Healthcare, dental, vision, and life insurance benefits • Paid time off and paid holidays • Professional EAP program for team members and household • Additional coverage options available: short-term disability, long-term disability, and group accident insurance