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Content Producer, B2B

🔥 17 hours ago

🌵 Arizona, Idaho, +2 more states – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎬 Content Creator

👻 Ghost score 11%

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Logo of Ticketmaster

Ticketmaster

10,000+ employees

Founded 1976

🛍️ eCommerce

⚽ Sports

eCommerce • Entertainment • Sports

Ticketmaster is a leading ticketing platform that facilitates the sale of tickets for concerts, sports events, theater performances, and other live entertainment. The platform offers a user-friendly experience for purchasing tickets, as well as managing events and finding popular shows and games. Ticketmaster serves as the official ticket marketplace for many major sports leagues and artist events, making it a key player in the live entertainment industry.

📋 Description

• Create compelling B2B marketing content supporting lead generation, client engagement and business growth • Write and edit blogs, case studies, customer success stories, landing pages, email nurture campaigns, LinkedIn and social content, thought leadership articles, and website copy • Develop content aligned to global demand generation campaign objectives and buyer journeys • Partner with product marketing, regional marketing, sales and subject matter experts • Repurpose long-form content into blogs, social posts, email campaigns, sales materials and other digital formats • Create and adapt simple visual assets using Figma, Adobe Photoshop, Canva or similar platforms • Support Ticketmaster's B2B LinkedIn and social media presence • Collaborate with designers and creative partners while independently producing lightweight graphics, presentations and digital assets • Publish and maintain content in WordPress and support global B2B website updates • Maintain editorial calendars and coordinate content reviews with internal stakeholders • Use AI tools such as ChatGPT, Claude and Microsoft Copilot for research, brainstorming, drafting and workflow efficiency • Apply SEO and AI search best practices to improve content discoverability • Monitor content performance and campaign metrics, sharing insights and recommendations • Stay informed about B2B marketing trends, content practices, AI innovations, live entertainment and technology

🎯 Requirements

• 5-7 years of experience creating B2B marketing content, preferably within technology, SaaS, sports, entertainment or live events • Excellent writing, editing and storytelling skills • Experience creating content supporting demand generation, lead generation or sales enablement initiatives • Experience writing blogs, customer stories, website copy, email campaigns and marketing collateral • Experience creating content for LinkedIn or other B2B social channels • Working knowledge of Figma, Adobe Photoshop, Canva or similar creative tools • Familiarity with SEO fundamentals and content optimization best practices • Experience using AI tools to support content creation and productivity • Experience working with a content management system such as WordPress • Strong organizational skills and ability to manage multiple projects and deadlines • Comfortable collaborating with cross-functional teams and incorporating stakeholder feedback • Bachelor's Degree in Marketing, Communications, Journalism, English or a related field, or equivalent experience • Familiarity with Google Analytics, marketing automation platforms or content performance reporting is an asset • Experience creating simple graphics, presentations, social assets or short-form video is considered an asset

🏖️ Benefits

• Medical, vision, dental and mental health benefits for you and your family • Health care concierge • Flexible Spending Account (FSA) or Health Savings Account (HSA) • Free concert tickets • Generous paid time off, including paid holidays, sick time, and personal days • 401(k) program with company match • Stock reimbursement program • Caregiver leave • Baby bonuses • Fertility, adoption, foster, or surrogacy support • Career and skill development programs through School of Live • Tuition reimbursement • Student loan repayment • Volunteer time off • Crowdfunding match

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