Content Marketing Manager

🕒 July 24

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TimelyCare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

📚 Education

🧘 Wellness

💰 Series B on 2021-01

Healthcare • Education • Wellness

TimelyCare is a virtual health and well-being platform specifically designed to support students, faculty, and staff at colleges and universities. Trusted by over 400 educational institutions, it provides comprehensive clinical care, mental health support, and advanced technology to enhance the well-being of campus communities. With 24/7 availability and a diverse network of qualified providers, TimelyCare aims to foster positive health outcomes and improve student retention and success through accessible and coordinated care.

📋 Description

• Lead Editorial Strategy & Thought Leadership • Own TimelyCare's editorial vision and long-term content strategy. • Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care. • Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand. • Transform customer insights, original research, and executive expertise into compelling thought leadership. • Interview executives, customers, clinicians, and industry experts to uncover authentic stories. • Create content audiences intentionally seek out—not simply content that fills a calendar. • Build an AI-Native Content Operation • Design, build, and continuously improve TimelyCare's content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration. • Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence. • Build prompt libraries, governance standards, editorial QA, and scalable human review processes. • Transform a single strategic idea into multiple high-quality content formats across channels. • Evaluate emerging AI tools and implement best practices that improve efficiency and quality. • Turn Customer Insights into Storytelling • Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys. • Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy. • Translate complex healthcare and higher education topics into clear, engaging, human-centered stories. • Develop content that resonates with students, campus leaders, and executive decision-makers. • Drive Multi-Channel Distribution • Build integrated distribution strategies across owned, earned, social, executive, and partner channels. • Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships. • Maximize reach by strategically repurposing content across formats and audiences. • Develop Original Research & Intellectual Property • Identify opportunities for proprietary research and partner with internal stakeholders and external partners to develop studies, benchmark reports, surveys, and data-driven insights that strengthen TimelyCare's market authority. • Create annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research. • Leverage original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand generation. • Elevate Executive Storytelling • Partner with executive leaders to build recognizable thought leadership platforms. • Ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content. • Translate complex expertise into authentic, accessible stories that build credibility and trust. • Measure Content Impact • Build a measurable content marketing system focused on business outcomes. • Track and optimize KPIs including share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement. • Conduct content audits and deliver actionable performance insights to leadership. • Establish scalable content processes and perform additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

🎯 Requirements

• 5+ years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations. • Proven success developing editorial strategies that build brand authority and measurable business impact. • Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats. • Experience transforming customer research, executive insights, and complex subject matter into engaging content. • Demonstrated experience building AI-enabled content workflows and leveraging generative AI to improve content operations. • Experience creating executive thought leadership programs and ghostwriting for senior leaders. • Strong understanding of content distribution strategies across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels. • Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives. • Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics. • Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders. • Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred. • Background in editorial organizations, journalism, or publications is a plus.

🏖️ Benefits

• Paid Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance • Company-paid group Life Insurance + Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture

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