Ad Operations Specialist, CM360 – Ad Serving

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Operations

🚫👨‍🎓 No degree required

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Own the technical backbone of trafficking, tagging, and measurement across omnichannel digital media campaigns • Lead end-to-end CM360 campaign trafficking, including placement creation, creative assignment, tag generation, and ad delivery tracking • Manage CM360 account architecture, Floodlight configurations, conversion tracking, cross-domain rules, and naming taxonomy • Integrate CM360, DV360, GA4, and GTM to establish data flows and reporting tied to client KPIs and cross-channel attribution • Coordinate with Media Investment, Creative, Analytics, and Client Services on trafficking lead times, asset specifications, and tracking requirements • Support CM360 integrations with DSPs such as DV360 and The Trade Desk • Perform technical QA and troubleshoot tag firing, creative rendering, click-through and impression macro issues, and tracking discrepancies • Oversee third-party verification tags for brand safety, fraud mitigation, and viewability • Adapt tagging structures and Floodlight tracking to privacy regulations and browser changes • Improve trafficking workflows and guide less experienced team members on CM360 and QA best practices

🎯 Requirements

• 2–4 years of hands-on digital ad operations experience, primarily with Google Campaign Manager 360 (CM360) • Hands-on experience with Google Tag Manager/GTM, container setups, site-side tag auditing, advanced CM360 Floodlight architecture, and third-party verification tools such as IAS and DoubleVerify • Understanding of the Google Marketing Platform ecosystem and integrations between CM360, DV360, and Google Analytics • Proficiency with demand-side platforms such as DV360 and The Trade Desk • Comfortable working with HTML, JavaScript, rich media specifications, and VAST/VPAID video ad protocols • Working knowledge of GDPR and CCPA and their operational impact on tagging and measurement • Proficiency in Microsoft Excel, including basic formulas, filtering, and pivot tables • Project management and organizational skills for competing priorities and tight campaign launch deadlines • Ability to diagnose broken tags, macro errors, and cross-platform discrepancies using browser developer tools and proxy software • Strong understanding of Google ad tech and analytics platform integrations • Meticulous attention to naming conventions, URL parameters, custom variables, and QA checks • Strong communication skills for explaining technical trafficking, tagging, and measurement requirements to non-technical stakeholders • Self-starter who adapts quickly to platform features and industry changes and proactively improves workflows

🏖️ Benefits

• 100% remote work • Unlimited paid time off • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability coverage • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay after birth or adoption • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Flexible work environment • Discretionary performance bonus