Principal Creative Intelligence Analyst

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🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead creative performance analysis for complex, high-spend, and strategically important accounts • Own creative performance reads, testing insights, and recommendations for future creative and testing • Anchor analysis to client business goals and lower-funnel metrics such as CAC, ROAS, CPA, and LTV • Use upper-funnel and engagement metrics such as thumbstop rate, hold rate, and CTR to diagnose creative variables • Separate creative effect from media effect, identify ad fatigue, and assess creative mix diversification and journey-stage coverage • Analyze creative assets across formats, fidelity, messaging angles, hooks, visual treatment, creators, and voice • Provide specific, testable guidance to Creative Studio and strategists • Design and refine hypotheses, test plans, tagging and naming standards, learning records, readout structures, and team handoffs • Pilot new approaches, document learnings, and create repeatable standards • Produce rigorous reference-quality work and provide peer review, coaching, and feedback • Own measurement and creative reads for complex tests; apply hypotheses, sample sizes, statistical significance, and incrementality practices • Translate findings into prioritized recommendations for media, strategy, and Studio • Present and defend work in weekly highlights, monthly insights, quarterly deep dives, post-flight analyses, pitches, and strategic conversations • Build and manage AI-enabled dashboards, learning records, and cross-client creative libraries • Partner on tagging, naming, tooling, and proposed fixes for tool gaps • Review and edit AI output before client delivery • Monitor industry creative and media performance, competitor trends, cultural trends, and agency benchmarks • Manage priorities across accounts and projects and communicate progress, risks, blockers, options, and recommended paths proactively • Collaborate with Creative Studio, Creative Strategy, Performance Media, Influencer/Creator, Client Partner teams, project managers, and Product

🎯 Requirements

• 7-10+ years in digital marketing, performance creative, paid social analytics, or creative strategy • Track record of owning high-stakes client analysis, preferably within an agency environment • Ability to work independently on ambiguous problems, take direction, and own output from start to finish • Experience designing or improving workflows, frameworks, and standards and turning them into repeatable practice • Exceptional attention to gaps in logic, weak evidence, and unsupported conclusions • Deep working knowledge of paid social and video platforms including Meta, TikTok, Pinterest, Google, and YouTube • Familiarity with Amazon and marketplaces, Streaming and Linear TV, online video, and audio is a plus • Experience with Google Analytics, Motion, Bliss Point, Tableau, or Looker • Experience using AI-assisted tools such as Claude, Gemini, Waldo, and Motion for insight identification, data analysis, and consumer research • Judgment to check and edit AI output before it reaches a client • Analytical rigor and understanding of advertising creative • Experience presenting complex analysis to clients and senior stakeholders • Willingness to defend recommendations with evidence • Strong interpersonal skills and ability to influence without authority across remote teams • Comfort managing workflows and cross-functional communication using Monday.com, Google Workspace, and Slack

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Discretionary performance bonus

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