Principal Strategist

🕒 May 26

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead executive client touchpoints to frame ambition, trade‑offs, and a multi‑quarter roadmap; convert insight into decisions and funded next steps. • Act as senior channel strategist for large clients: interrogate briefs, run competitive/scenario planning, reduce churn risk via formal account reviews and playbooks, and neutralize political headwinds with clear decision criteria. • Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis. • Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership. • Act as the primary internal and external champion for YouTube, positioning YouTube as the world’s most dynamic media platform—reframing it from a standard video channel to a holistic discovery engine that bridges Search, Social, TV, Audio, SEO, and the Creator economy. • Collaborate directly with Google and internal developers to enhance industry tools and co-create first-to-market measurement and automation solutions.

🎯 Requirements

• 10+ years of experience leading enterprise-level YouTube programs, with a proven track record of influencing C-suite stakeholders and driving high-level partnership initiatives with Google • Deep literacy across the digital landscape, with the specialized ability to articulate how YouTube impacts and integrates with Search, Social, TV, Audio, and SEO to drive holistic performance • Expert-level proficiency in both Google Ads and DV360, with the technical authority to navigate complex targeting, reservation inventory, and a map of 3rd party partners (e.g., Pixability, Channel Factory) for brand safety and suitability. • Advanced mastery of the full YouTube measurement suite—including Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, and MMM—coupled with the ability to leverage Tinuiti’s proprietary measurement solutions to prove incremental value. • Proven ability to identify gaps in platform stories or measurement capabilities and collaborate with internal Product teams and Google to co-develop first-to-market solutions. • Skilled in using AI-driven resources to accelerate training, automate campaign management, and optimize. • Highly credible vertical or channel POVs; ability to represent Tinuiti in the market. • An exceptional storyteller who can evangelize the YouTube ecosystem and educate cross-functional teams on how to integrate the platform into their respective workflows, ensuring YouTube is never a siloed component of the media mix.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources