Campaign Strategist

🕒 June 29

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Build end-to-end campaign strategies aligned with client goals, including funnel design, messaging frameworks, and KPI alignment • Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile-based strategies and scoring models • Translate strategic direction into actionable Business Requirements Documents for analytics and operations teams • Design lead and prospect pathways from awareness to conversion and identify relevant KPIs • Oversee multiple client strategies concurrently with appropriate prioritization and responsiveness • Provide rapid strategic support for short-turn or ad-hoc requests • Partner with analytics, creative, media, and operations teams • Identify workflow gaps and streamline campaign development and audience selection processes • Ensure strategic cohesion without performing executional tasks • Interpret high-level campaign results and provide strategic insights and recommendations • Present strategies, audience plans, and campaign frameworks to clients • Engage Director-, VP-, and C-level stakeholders to drive alignment and decision-making

🎯 Requirements

• Proven ability to build campaign strategies, define target audiences, and map lead-to-customer journeys • Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes • Strong ability to write structured, actionable BRDs • Deep intuition for funnel movement and the KPIs that matter at each stage • Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality • Experience across all funnel stages, including prospect, lead, and customer • Skilled at articulating strategy to technical and non-technical stakeholders • Experience identifying workflow gaps and proposing scalable solutions • Experience partnering with analytics teams and interpreting their outputs • Familiarity with CRM platforms, CDPs, or marketing automation tools (conceptually) • Exposure to multi-channel campaign environments (email, paid media, direct mail, etc.) • Understanding of test-and-learn frameworks and experimentation strategy • People leadership or coaching experience

🏖️ Benefits

• 20%+ travel requirement • Equal opportunity employment protections