Campaign Strategist

🕒 June 29

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment. • Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models. • Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams. • Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success. • Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness. • Respond quickly to short‑turn or surface‑level requests while maintaining strategic integrity and consistency across all client work. • Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically. • Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes. • Work closely with cross‑functional teams to ensure strategic cohesion without performing executional tasks. • Interpret high‑level campaign results and translate them into strategic insights and recommendations. • Present strategies, audience plans, and campaign frameworks clearly and persuasively. • Communicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision-making.

🎯 Requirements

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently. • Proven ability to build campaign strategies, define target audiences, and map lead‑to‑customer journeys. • Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes. • Strong ability to write structured, actionable BRDs. • Deep intuition for funnel movement and the KPIs that matter at each stage. • Ability to juggle multiple strategies, deadlines, and ad‑hoc requests without sacrificing quality. • Experience across all funnel stages, including prospect, lead, and customer. • Skilled at articulating strategy to technical and non‑technical stakeholders. • Experience identifying workflow gaps and proposing scalable solutions.

🏖️ Benefits

• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.