Blueprint Creative Group
11 - 50 employees
Founded 2006
💼 Consulting
🏥 Healthcare
🏨 Hospitality
Consulting • Healthcare • Hospitality
Blueprint Creative Group is a Miami-based creative and communications agency that develops strategic marketing, branding, digital and event campaigns for government, economic development, higher education, travel & hospitality, healthcare and B2B clients. They run integrated programs including account-based marketing for SaaS/government technology clients, large-scale event and metaverse/Web3 activations (including NFT conferences), and tourism and destination marketing. The firm offers advertising, media, and campaign strategy services and has experience securing and executing federal and public-sector contracts.
Media Strategist, Buyer
🕒 June 25
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Blueprint Creative Group
11 - 50 employees
Founded 2006
💼 Consulting
🏥 Healthcare
🏨 Hospitality
Consulting • Healthcare • Hospitality
Blueprint Creative Group is a Miami-based creative and communications agency that develops strategic marketing, branding, digital and event campaigns for government, economic development, higher education, travel & hospitality, healthcare and B2B clients. They run integrated programs including account-based marketing for SaaS/government technology clients, large-scale event and metaverse/Web3 activations (including NFT conferences), and tourism and destination marketing. The firm offers advertising, media, and campaign strategy services and has experience securing and executing federal and public-sector contracts.
📋 Description
• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams. • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms. • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities. • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement. • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data. • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media. • Provide monthly media performance reports with actionable insights.
🎯 Requirements
• Bachelor’s degree in marketing, media planning, or analytics. • 7+ years in media strategy and buying, preferably in public sector or health awareness campaigns. • Deep understanding of equitable media planning and multicultural engagement. • Experience with Google Ads, Meta Ads, OTT, and community-based media buying.
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