Media Strategist, Buyer

🕒 June 25

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👻 Ghost score 51%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blueprint Creative Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

Blueprint Creative Group is a Miami-based creative and communications agency that develops strategic marketing, branding, digital and event campaigns for government, economic development, higher education, travel & hospitality, healthcare and B2B clients. They run integrated programs including account-based marketing for SaaS/government technology clients, large-scale event and metaverse/Web3 activations (including NFT conferences), and tourism and destination marketing. The firm offers advertising, media, and campaign strategy services and has experience securing and executing federal and public-sector contracts.

📋 Description

• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams. • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms. • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities. • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement. • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data. • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media. • Provide monthly media performance reports with actionable insights.

🎯 Requirements

• Bachelor’s degree in marketing, media planning, or analytics. • 7+ years in media strategy and buying, preferably in public sector or health awareness campaigns. • Deep understanding of equitable media planning and multicultural engagement. • Experience with Google Ads, Meta Ads, OTT, and community-based media buying.