Senior Digital Advertising Strategist

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Aisle 518 Strategies

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1 - 10 employees

Aisle 518 Strategies is committed working strictly for progressive campaigns and organizations to leverage the power of people and technology to take on and defeat powerful corporate interests and the politicians who prioritize their needs.

📋 Description

• Managing several accounts, including large-scale ones, with a high degree of autonomy • Training and managing junior staff • Lead digital ad campaign strategy, execution, and optimization focusing on creative approach, audience development, placements, a/b tests, platforms, and thresholds for success across multiple statewide and/or national advertising campaigns • Lead in experimentation with new platforms, tactics, and strategies • Create reports, verify for accuracy, and provide analysis on campaigns to Aisle 518 leadership and clients • Work collaboratively with internal teams and colleagues to drive advertising results and to anticipate client needs ahead of key moments • Relentlessly identify opportunities for online advertising to achieve client outcomes, and also develop strategies with clients that integrate digital advertising into other political/organizational departments such as email & SMS marketing, tv, organizing, comms, etc • Mentor and train (including as a manager) staff on digital marketing strategies, tactics, and processes as needed • Help identify new business opportunities and work with leadership to develop them

🎯 Requirements

• 3-4+ years of professional experience running and trafficking large direct response marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising • At least one cycle working on a political campaign, at a political organization, or within a firm that works with one of those two • Experience talking campaign or organizational leaders through the results of direct response marketing campaigns • Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms • Experience in report template design, data visualization, and presentation design a plus • Impeccable attention to detail and metric-driven analytical thinking

🏖️ Benefits

• 100% employer-paid health, dental, and vision plans • Supplemental mental health care coverage • Optional Health FSA and Dependent Care FSA accounts • Cell phone allowance • Student loan reimbursement allowance • Gym reimbursement allowance • 401K with up to 5% matching • Minimum of 15 flexible, paid time off days each year, not including holidays • Open leave policy for illness or childcare needs • Minimum of 12 weeks paid parental leave