Senior Director, Integrated Strategy – Storytelling

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead strategic planning across the large, complex e.l.f. Beauty account and act as a senior escalation point on planning quality, client confidence, and major strategic choices. • Act as the senior strategic partner to Client Partners on major account planning, identifying media-driven growth opportunities that can expand client revenue, expand the portfolio, and deepen the agency relationship. • Take complex data, media plans, and creative concepts and distill them into punchy, clear, and unignorable strategic recommendations. • Audit and elevate our client deliverables. You know that sometimes the best 50-slide deck is actually a 5-slide deck. • Serve as a trusted strategic partner to e.l.f. VPs and executives, delivering high-level perspectives on the beauty, consumer, and digital marketing landscape. • Co-lead major new business and portfolio expansion pitches in collaboration with Business Development and Client Partners, shaping the planning story, strategic narrative, and case for investment. • Keep a relentless, real-time pulse on internet culture, community shifts, and emerging digital trends. Ensure the agency and the client are acting on trends, not just reacting to them. • Lead and evangelize adoption and integration of the agency's proprietary planning suite and broader planning tools into strategic planning work, focusing on scalable solutions and stronger planning quality. • Articulate the structure, strengths, and limitations of available planning tools and connect those insights to advanced measurement frameworks such as Marketing Mix Modeling (MMM) and broader client business goals. • Oversee advanced data analysis approaches and planning-related testing, ensuring strategic hypotheses are clear and learnings are actionable, allowing the team to learn quickly from challenges and turn them into stronger practices.

🎯 Requirements

• 7-10+ years of digital strategy, communications planning, or brand strategy experience, ideally within a fast-paced agency or high-growth consumer brand (Beauty/CPG experience is a major plus). • Strong experience across both linear and digital channels, with particular depth in video, social, and integrated full-funnel planning. • Mastery across at least three marketing channels is preferred. • A proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences. • An intimate understanding of the creator economy, and community building. • Direct experience or deep familiarity with social commerce platforms (e.g., TikTok Shop, Instagram Shopping, YouTube) and modern commerce platforms, including Amazon. • Deep familiarity and a strong point of view on planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and similar platforms, along with an understanding of how they shape strategic planning quality. • You genuinely love pop culture, beauty trends, and digital subcultures. You are a natural trend-forecaster.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources