Senior Director, Integrated Strategy – Storytelling

🕒 July 10

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 34%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead strategic planning across the large, complex e.l.f. Beauty account • Act as a senior escalation point on planning quality, client confidence, and major strategic choices • Partner with Client Partners on account planning and identify media-driven growth opportunities • Build and maintain long-term strategic relationships with senior media and marketing stakeholders, including C-suite and VP-level contacts • Distill complex data, media plans, and creative concepts into concise strategic recommendations • Audit and elevate client deliverables and simplify presentation decks • Deliver high-level perspectives on the beauty, consumer, and digital marketing landscape • Co-lead new business and portfolio expansion pitches • Shape planning stories, strategic narratives, and investment cases • Monitor internet culture, community shifts, and emerging digital trends • Lead adoption and integration of proprietary planning tools and broader planning tool suites • Maintain fluency in audience and planning products, including roadmaps, methodologies, and data structures • Connect planning insights to Marketing Mix Modeling and broader client business goals • Oversee advanced data analysis approaches and planning-related testing • Ensure strategic hypotheses are clear and learnings are actionable • Orchestrate cohesive go-to-market communications plans connecting brand moments with media execution • Advise on TikTok Shop and modern social commerce ecosystems • Navigate the overlap and synergy between owned, earned, and paid media channels

🎯 Requirements

• 7-10+ years of digital strategy, communications planning, or brand strategy experience • Experience ideally within a fast-paced agency or high-growth consumer brand • Beauty/CPG experience is a major plus • Strong experience across both linear and digital channels • Particular depth in video, social, and integrated full-funnel planning • Mastery across at least three marketing channels is preferred • Proven track record of creating high-impact, concise presentation decks for C-suite and VP-level audiences • Intimate understanding of the creator economy and community building • Direct experience or deep familiarity with TikTok Shop, Instagram Shopping, YouTube, and modern commerce platforms including Amazon • Deep familiarity with planning, insight, and competitive research tools such as Kantar, SimilarWeb, Pathmatics, MRI, and eMarketer • Understanding of how planning, insight, and competitive research tools shape strategic planning quality • Genuine interest in pop culture, beauty trends, and digital subcultures • Ability to act as a trend-forecaster • FLSA classification: Exempt

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks leave with 100% pay • Partners: 12 weeks leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources