Senior Strategist, TV, Video, Audio, Display

🕒 5 days ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead full‑funnel TV, video, audio, and display strategy and day‑to‑day performance to unlock growth—new customers, revenue, and LTV—while keeping efficiency on track. • Translate complex signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into clear decisions, run smart innovations, and scale what works. • Mentor P3/P4 teammates, handle novel/complex issues with autonomy, and present executive‑ready narratives that build trust and drive decisions. • Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds. • Lead senior‑stakeholder communications (updates/QBRs/steercos). Set expectations, secure alignment, and manage escalations with transparency. • Explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative. • Propose simple, integrated plans and a measurement approach to prove combined lift. • Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale. • Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series). Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk. • Own the business, making decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails. Protect margin/utilization by prioritizing high‑value work and cutting busywork.

🎯 Requirements

• 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (finance/consulting) with strong media analytics exposure. • Technical: Hands‑on with DSPs/ad platforms and ad‑server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management. • YouTube experience a plus. • Measurement: Incrementality/lift and powered A/Bs or time‑series. Forecasting. • Ability to connect media to revenue, CAC, LTV, incremental reach/attention. • SQL familiarity a plus. • Client communication: Executive‑ready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads. • Confident leading client meetings. • Education/certifications: BA/BS required; MBA a plus; platform or verification certifications a plus.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. • On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources