TV, Video, Audio & Display Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Turn business goals into a clear TVAD plan across awareness, consideration, and performance channels including CTV/OTT, online video, digital audio/podcasts, programmatic display, and linear • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach • Pair TVAD craft with growing multi-channel understanding • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative • Teach clients and teams and codify playbooks • Use DSP and ad-platform capabilities responsibly, including goal strategies, pacing, frequency, brand safety, and verification • Pilot innovations safely, measure results, and scale what works • Apply Bliss Point insights to shape budgets and innovations • Provide structured feedback to improve tools • Design valid TVAD tests using geo/lift, holdout, A/B, or time-series approaches • Define success thresholds and maintain a steady measurement cadence • Forecast expected impact and risk • Explain and advocate for Tinuiti’s measurement and attribution framework • Explain model caveats when recommending changes • Support data and operations health • Remove recurring sources of waste such as unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure • Familiarity with DSPs and ad platforms • Knowledge of verification, IVT, viewability, audience/data usage, and frequency management • Comfortable coordinating with publishers, PMPs, and partners • Experience with incrementality/lift and basic A/B testing • Forecasting ability • Ability to connect media to revenue, CAC, LTV, incremental reach, and attention • Advanced Excel/Sheets skills • SQL familiarity preferred • GA4 and platform analytics experience • Clean documentation and communication • Client-ready storytelling and clear expectation-setting • Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • 20 paid holidays, including multiple long weekends • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources • Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity • Discretionary annual performance bonus