Vice President, Affiliate Marketing

🕒 May 6

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

🪙 Affiliate Manager

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships. • Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively. • Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems. • Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap. • Ensure clients' affiliate programs align with broader business objectives and long-term growth. • Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts. • Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets. • Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine. • Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity. • Oversee complex account transitions, ensuring innovative frameworks are established from day one. • Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance. • Manage departmental headcount and organizational structure to support scaling without sacrificing quality. • Aid on client work day-to-day.

🎯 Requirements

• 15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role. • Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.). • Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models. • Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders. • Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix. • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. • Retirement: Match up to 4% of your contributions at 100%. • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving. • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.