Senior Manager – Webinars and Events

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟠 Senior

🎪 Events

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TPR EDUCATION LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

👥 B2C

Education • SaaS • B2C

TPR EDUCATION LLC is a provider of test preparation, tutoring, and college admissions services operating under The Princeton Review brand. It delivers live-online and self-paced courses, private tutoring, practice tests, and AI-powered tools (e. g. , instant essay feedback and AI admissions counseling) for K–12, pre-college, and graduate/professional exams (SAT, ACT, MCAT, LSAT, GRE, GMAT, etc. ). The company also offers college search/rankings, free resources, school partnerships, and student support services.

📋 Description

• Responsible for developing and executing a comprehensive institutional webinar and event strategy that drives lead generation, sales pipeline growth, customer engagement, brand awareness, and thought leadership. • Own the strategy, planning, execution, and optimization of webinars, trade shows, conferences, events, and virtual experiences. • Ensure all events are fully integrated into demand generation efforts, marketing automation systems, lead management processes, attribution models, and reporting frameworks. • Develop and execute an annual webinar and event strategy aligned with Institutional Marketing, Sales, and Customer Success goals. • Build and manage an integrated, annual calendar of webinars, conferences, trade shows, sponsorships, events, and virtual experiences. • Partner closely with Marketing and Sales to establish event goals, account engagement strategies, and follow-up plans. • Create processes that maximize conversion from registration through opportunity creation and revenue influence. • Continuously optimize event investments and strategies based on performance data and business outcomes. • Lead planning and execution for conferences, trade shows, sponsorships, customer events, and hosted experiences. • Ensure consistent brand representation and high-quality attendee experiences across all events.

🎯 Requirements

• Bachelor's degree in Marketing, Event Management, Business Administration or a related field. • 5–7+ years of experience in event marketing, webinar management, conference planning, trade show management, demand generation, or integrated marketing. • Demonstrated success developing and executing event programs that drive qualified leads, pipeline growth, and measurable business results. • Experience planning and managing both virtual and in-person events. • Strong project management skills with the ability to manage multiple complex initiatives simultaneously. • Experience managing budgets, forecasting expenses, and negotiating vendor contracts. • Strong understanding of B2B marketing, lead generation, account-based marketing, and sales enablement. • Experience measuring event performance through CRM, marketing automation, attribution, and reporting tools. • Excellent written, verbal, presentation, and interpersonal communication skills. • Ability to work independently in a fast-paced, remote environment. • Ability to establish and achieve long-term strategic goals while maintaining exceptional attention to detail. • Ability to effectively collaborate and partner with stakeholders across the company. • Willingness to travel approximately 15–25% of the time, including occasional evenings and weekends.

🏖️ Benefits

• Competitive salary which commensurates with experience and skills.