Marketing Generalist

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trapeze Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚗 Transport

☁️ SaaS

🤝 B2B

Transport • SaaS • B2B

Trapeze Group is a provider of integrated transit technology and software for public transportation agencies. Its solutions include enterprise asset management for bus and rail, fixed-route planning and scheduling, route optimization, traveler experience (real-time passenger information and trip planning), mobility-on-demand and paratransit, workforce and operations management, risk/incident and safety compliance, bus stop and electric vehicle integration, plus training and services. Trapeze serves transit agencies (100+ cited) with enterprise-grade software and services to improve reliability, planning, operations, and rider experience.

📋 Description

• Execute day-to-day marketing programs across email, content, social media, web, and events • Build, test, and deploy segmented email campaigns in HubSpot • Create and maintain segmented contact lists and keep contact data current in HubSpot and Salesforce • Maintain contact hygiene and support third-party platform integrations • Draft email copy and subject lines aligned with go-to-market strategy, product positioning, and audience segmentation • Own social media and blog content calendars • Write and edit social posts, blog articles, solution sheets, eBooks, whitepapers, case studies, and presentation materials • Execute social media strategy, monitor performance, and identify optimization opportunities • Build and maintain landing pages in WordPress • Coordinate with web developers, graphic designers, internal designers, and product teams on campaign assets • Track and report email, website, and campaign KPIs using GA4 and HubSpot reporting • Maintain UTM tracking hygiene and provide optimization insights to the Marketing Manager • Coordinate event shipping, booth materials, giveaways, vendors, and pre-event checklists • Support on-site execution for trade shows and industry events • Own project timelines, follow up with stakeholders and partners, and drive projects forward independently

🎯 Requirements

• 5+ years of experience in a marketing, marketing coordinator, or similar marketing specialist role • Proficiency in Microsoft 365 (Outlook, Excel, PowerPoint, Teams) • Hands-on experience with HubSpot Marketing Hub, including email campaign builds, list segmentation, and contact management • Experience with Salesforce is an asset • Experience building and editing pages in WordPress • Familiarity with Elementor or similar page builder plugins is an asset • Working knowledge of Google Analytics 4 (GA4), including campaign tracking, traffic reporting, and basic goal configuration • Ability to learn new platforms independently using documentation, tutorials, and AI tools • Strong written communication skills and experience writing marketing copy for email and social channels • Light video editing experience; familiarity with Camtasia, Adobe Premiere, or Canva video is an asset • Experience coordinating event logistics, including shipping, vendor coordination, and materials ordering • Ability to take on new initiatives and tools without significant ramp-up support • Proven track record of proactive follow-up and accountability in cross-functional environments • Familiarity with AI content tools such as ChatGPT, Claude, and Canva AI • Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent practical experience • Eastern Time Zone (ET) candidates preferred • Up to 20% travel within North America

🏖️ Benefits

• Employee Stock Purchase Plan with 15% match on contributions • Company Bonus Plan • Referral Bonus Program • Discounts for home/auto insurance • Flexible hours • Options to work from home • Wellness programs • Professional Development Program • Tuition fees and books reimbursed at 100% (some restrictions may apply) • Computer Purchase Plan with financial support for personal equipment • Regular social events • Complimentary drinks • Team building events • Munch and mingles • New and modern office space