Senior Associate, Onboarding Marketing

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $94.9k - $130.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Execute and optimize multi-channel campaigns across email, mail, SMS, app, web, call center, and IVR • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams • Analyze campaign performance to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence • Support journey mapping and personalization efforts, including NBA logic and content orchestration • Integrate member feedback and behavioral signals into campaign enhancements • Ensure brand consistency and compliance across onboarding kits, pharmacy communications, and educational materials • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing • Proven ability to manage multiple projects simultaneously with strong attention to detail • Hands-on experience with CRM platforms and marketing automation tools • Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance • Experience in healthcare, insurance, senior services, or other regulated industries • Familiarity with agile marketing methodologies and cross-functional team collaboration • Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega

🏖️ Benefits

• Bonus incentive plan based upon company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Occasional travel to Humana offices for training or meetings may be required