Digital Strategy, Marketing Specialist

Job not on LinkedIn

🔥 19 hours ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Private Label Staff

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Private Label Staff (PLS) is a leading strategic recruitment partner headquartered in Ponte Vedra, FL. The company offers a range of recruitment services, acting as an embedded recruitment consultant and an extension of client teams. With a focus on providing elastic workforce solutions, PLS supports businesses of all sizes, including backing private equity ventures and Fortune 100 companies. The firm prioritizes building lasting client relationships, providing direct hire, executive search, talent acquisition consulting, temporary staffing, and contract-to-hire services. PLS is also committed to social impact initiatives, partnering with One Tree Planted for reforestation efforts and 'Step It Forward' for employee wellness and charitable contributions. The company's innovative approach to recruitment emphasizes authenticity, agility, and results, supported by robust cybersecurity measures to protect client and candidate data.

📋 Description

• Develop and execute digital growth and visibility strategies • Own SEO, AEO, GEO, and AI-search initiatives • Optimize website content, landing pages, and customer journeys • Manage paid search, paid social, organic search, email, and partner campaigns • Develop content and thought-leadership strategies • Analyze performance, build reporting, and recommend improvements • Support marketing through OEM, technology, and channel partners • Translate technical capabilities into compelling digital content and campaigns • Strengthen market presence and increase brand awareness • Drive measurable digital growth, qualified traffic, engagement, conversions, ROI, and marketing-attributed opportunities • Work closely with Marketing, Sales, Solutions, and technology partners

🎯 Requirements

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing • Strong knowledge of technical SEO, content optimization, analytics, and search strategy • Understanding of AI-powered search, AEO, GEO, and generative search • Experience developing measurable B2B digital campaigns • Experience with websites/CMS platforms such as WordPress • Strong analytical, communication, and project-management skills • Ability to translate complex technical offerings into compelling marketing • Self-starter who can balance strategy, analysis, and execution • Experience with some combination of Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms • Ability to work in an office or standard business environment • Prolonged periods of sitting and computer use may be required • Preferred: Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services • Preferred: Experience marketing technology to government and commercial buyers • Preferred: Familiarity with AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware ecosystems • Preferred: Experience with ABM or OEM/channel marketing