Senior Events Marketing Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Corporate Travel Management (CTM) Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

🏨 Hospitality

Consulting • Logistics • Hospitality

Corporate Travel Management (CTM) is a global leader in business travel management services. CTM delivers tailored travel management solutions, encompassing corporate travel, meetings and events, and innovative travel technology. With a focus on driving savings, efficiency, and safety for companies and their travelers, CTM offers a uniquely designed global business travel management program that aims to provide excellent customer service and measurable ROI. By taking a consultative approach, CTM creates customized travel programs to meet the unique goals of businesses worldwide, supported by a dedicated global travel team and an integrated technology platform.

📋 Description

• Plan and deliver North American event marketing programmes, including third-party sponsorships, owned events, and customer experiences • Develop event marketing plans and activation strategies defining audiences, objectives, messaging, channels, engagement tactics, calls to action, and success measures • Own end-to-end execution of third-party event programmes, including sponsorship evaluation, venue sourcing, logistics, onsite activation, lead capture, engagement, and post-event follow-up • Execute event-driven demand generation programmes with audience segmentation, pre-event promotion, content and messaging, onsite engagement, lead capture, post-event nurture, and sales follow-up • Integrate events into wider campaign activity with clear audience journeys and conversion strategies • Partner with Sales to identify priority accounts, prospects, and customer audiences and develop targeted event strategies • Deliver on-time, on-budget events focused on audience engagement, lead quality, pipeline contribution, and marketing ROI • Build relationships with Sales leadership through joint planning, proactive communication, and reporting • Manage budgets, vendors, agencies, and external partners • Collaborate with Demand Generation, Content, and Product Marketing on campaign alignment, messaging, content, storytelling, positioning, and audience relevance • Use audience and customer insights to inform event concepts, formats, messaging, experiences, and engagement strategies • Ensure pre-event, onsite, and post-event marketing journeys have defined objectives and conversion points • Track and report attendance, engagement, lead generation, lead quality, pipeline influence, conversion, and ROI • Refine event marketing strategy using performance data, campaign insights, customer feedback, audience behaviour, and market trends • Provide indirect-report performance management, training, coaching, development, feedback, and support

🎯 Requirements

• Bachelor’s degree in a related field or relevant experience • 6+ years’ experience in event marketing or field marketing • Proven success delivering B2B events that drive pipeline and commercial outcomes • Strong end-to-end project management capability • Ability to manage multiple complex events simultaneously • Experience managing budgets, agencies, and external vendors in a fast-paced environment • Strong stakeholder management skills across Sales, Marketing, and Customer Success • Proven ability to translate strategy into high-impact, engaging event experiences • Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics • Excellent communication, organisation, and prioritisation skills • High attention to detail in a fast-paced, dynamic environment • Proficiency in Microsoft Office Suite • Ability to work independently and as part of a team • Ability to meet deadlines and prioritise simultaneous requests • Creative and analytical thinking with strong problem-solving and consultative skills • Ability to read and interpret information • Ability to do basic math • Regular and reliable attendance

🏖️ Benefits

• Company Paid Basic Life & AD&D Insurance • Company Paid Short-Term Disability • Voluntary Long-Term Disability Insurance • Robust Wellness Program with incentives available to save money on your medical insurance premiums • Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage • Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan • Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan • Flexible Spending Accounts • Dependent Care Savings Account • Dental Insurance Plan • Vision Insurance Plan • 9 Company Paid Holidays including the day after Thanksgiving • Generous paid time off programs for vacation and sick days • Employee Assistance Plan with access to Talk Space Therapy • Family Medical Leave • Paid Parental Leave (4 weeks) • Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) • Bereavement Leave • 401(k) Retirement Plan with a generous match per pay period • Student Loan Payment Match • Flexible work environments and arrangements, including onsite, hybrid, or fully virtual depending on role, location, and business needs