Senior Marketing Strategist

Job not on LinkedIn

🔥 4 minutes ago

⛷️ Utah – Remote

infoinfo

⏰ Full Time

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Tree Traction's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

Logo of Tree Traction

Tree Traction

11 - 50 employees

Founded 2023

📣 Marketing

🤝 B2B

Marketing • B2B

Tree Traction is a direct-mail marketing company built exclusively for tree service businesses. It uses targeted carrier-route campaigns, proprietary satellite-based tree density analysis, and route-level call tracking (unique tracking numbers per route) to send handwritten-style, personalized mailers to homeowners before they search online. Tree Traction positions direct mail as a predictable, controllable lead source that helps tree companies fill their calendars with booked estimates, scale crews, and build a proprietary marketing asset; it offers a money-back style guarantee ("You’ll make more than you pay us"), reports serving 250+ tree companies, 10M+ letters mailed, and operates from Lehi, Utah. The service emphasizes data-driven neighborhood selection (295+ data points per route), custom mail design, and ongoing optimization of routes and spend.

📋 Description

• Create direct mail copy, offers and designs in Canva or similar • Own client results including response rate, cost per lead, cost per booked job and ROI • Run A/B tests, especially in saturated markets • Add SMS, ringless voicemail, follow-up mail and landing-page touchpoints • Join calls with major clients, explain strategy and handle pushback • Train the Client Success team through short videos for the team and clients • Specify dashboards and reports for the technology team • Bring marketing ideas to Tree Traction's marketing team • Check weekly with fulfillment to ensure orders go out correctly and on time • Deliver new creative templates and launch client creative on schedule • Prepare A/B testing dashboard briefs and KPI plans • Build a library of proven campaign winners and conduct at least four controlled tests monthly • Report to the Head of Operations • Participate in interviews, a marketing work sample and reference checks

🎯 Requirements

• 18+ months at one company or client managing $500K+ in creative direct-response ad spend • $1M+ in lifetime ad spend managed • Lead generation experience for US home service companies • Specific examples of lowering cost per lead or improving a funnel, with the numbers • Deep, daily AI use to build and track campaigns, dashboards and research • Strong people skills; confidence on client calls, video and on one's feet • Availability 8–5pm Monday–Friday for internal/client meetings • Willingness to work upwards of 40 hours per week and end other competing engagements • Direct mail experience (nice to have) • Static ad design in Canva or similar (nice to have) • AI content tools for images, video and landing pages, such as Higgsfield (nice to have)

🏖️ Benefits

• Health allowance to spend on the plan you choose • Monthly wellness benefit • Home office allowance • 12 Company Holidays • 3 weeks of paid leave a year • Work from Anywhere in the US • Flexible schedule • Opportunity to travel • AI interview option or person interview upon request • Equal opportunity employer

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