Senior Marketing Manager, Verification Services

🔥 3 minutes ago

🏄 California, Florida, +8 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote

💵 $126.3k - $171.6k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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US Pharmacopeia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1820

🏥 Healthcare

📦 Logistics

💼 Consulting

Healthcare • Logistics • Consulting

US Pharmacopeia is a non-profit scientific organization that develops and publishes public quality standards, reference materials, and analytical guidance for medicines, dietary supplements, and food ingredients to protect patient and consumer safety worldwide. USP provides over 7,000 reference standards, verification and audit programs, training and technical guidance (including for biologics, gene therapies, and impurities), and data-driven tools to strengthen medicine supply chains and regulatory predictability.

📋 Description

• Develop and lead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities • Translate business objectives into measurable short-, medium-, and long-term outcomes • Create integrated and innovative marketing plans for unique stakeholder segments • Build brand equity, increase brand relevance, enrich pipeline opportunities, and drive revenue • Evaluate channels, outreach approaches, engagement models, performance KPIs, and ROI • Introduce innovative tactics aligned with organizational values, regulatory requirements, and brand standards • Research market data, industry trends, and competitor movements to optimize strategies and campaigns • Collaborate with sales by creating messaging and resources for prospecting and customer conversations • Partner with campaign managers, agencies, and cross-functional teams to implement campaigns • Support customers enrolled in the program with USP Verification content and marketing materials • Develop and present strategies and plans to USP leadership, stakeholders, and customers • Travel 10–20% to conferences, USP Headquarters, and/or customer sites • Serve as an individual contributor with no supervisory responsibilities

🎯 Requirements

• Bachelor’s degree or equivalent professional experience in marketing, business, or related field • 8+ years of related work experience • Minimum of 3 years in product marketing, brand management, or communications • Experience developing marketing and communications plans for B2B, B2C, and B2B2C services • Master’s degree or higher in a related field preferred • Excellent written and verbal communication skills • Results-oriented with a track record of success in marketing • Ability to gather customer/stakeholder insights and respond with creative solutions • Solid project management and process-driven approach • Strong relationship-building and cross-functional collaboration skills • Ability to handle multiple priorities in a fast-paced environment • Strong analytical skills and strategic thinking • Ability to interpret and synthesize data and develop reporting tools • Proficiency with Microsoft Office, relational databases, data structure, data query, analysis, and reporting • Global mindset and ability to travel up to 20% • Must reside in MD, VA, PA, DC, NC, FL, KS, IL, MI, MN, or CA

🏖️ Benefits

• Company-paid time off • Comprehensive healthcare options • Retirement savings • Equitable access to mentorship, professional development, and leadership opportunities • Training in equitable management practices and tools • Reasonable accommodations for individuals with disabilities • Target annual bonus (percentage varies based on role level)

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